10.02.24
Dr. Squatch has tapped Sydney Sweeney as its “Body Wash Genie” – to promote the company’s new Natural Body Wash.
The two-time Emmy-nominated actress and producer is transforming into a playful genie and granting men’s wishes for a natural, high-quality, moisturizing body wash made with real soap, ingredients from nature, and unique manly scents.
John Ludeke, VP of Marketing at Dr. Squatch, said,
“A large number of guys are still unaware that many of the men’s body wash products on the market are classified by the FDA as a synthetic detergent. We changed the game with our natural cold processed bar soap, and now we have an incredible Natural Body Wash made with real soap for guys who prefer a body wash. Sydney Sweeney is the perfect fit to help us bring the launch to life and to educate guys on this amazing new natural product – she brings the fun, playful energy that makes these important conversations easy and exciting to engage with.”
The campaign features a series of videos where Sweeney acts as the “ultimate wish granter for men and women” providing Dr. Squatch’s new Natural Body Wash.
The content will be distributed across channels including TV, YouTube, Meta, TikTok, Spotify, and Pinterest, and supported by robust paid media.
Dr. Squatch’s Body Wash is crafted with over 98% natural ingredients, including coconut-derived components that hydrate skin and maintain moisture throughout the day. The brand’s “Real Soap” formula is free from synthetic cleansers, allergens, sulfates, parabens, and phthalates.
The natural wash is made with an innovative Real Scent-Lock Technology in four scents that transport users to nature: Coconut Castaway, Wood Barrel Bourbon, Pine Tar, and Fresh Falls.
Dr. Squatch’s dermatologist-tested body wash is non-irritating and available in both exfoliating and non-exfoliating formulas.
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The two-time Emmy-nominated actress and producer is transforming into a playful genie and granting men’s wishes for a natural, high-quality, moisturizing body wash made with real soap, ingredients from nature, and unique manly scents.
John Ludeke, VP of Marketing at Dr. Squatch, said,
“A large number of guys are still unaware that many of the men’s body wash products on the market are classified by the FDA as a synthetic detergent. We changed the game with our natural cold processed bar soap, and now we have an incredible Natural Body Wash made with real soap for guys who prefer a body wash. Sydney Sweeney is the perfect fit to help us bring the launch to life and to educate guys on this amazing new natural product – she brings the fun, playful energy that makes these important conversations easy and exciting to engage with.”
The campaign features a series of videos where Sweeney acts as the “ultimate wish granter for men and women” providing Dr. Squatch’s new Natural Body Wash.
The content will be distributed across channels including TV, YouTube, Meta, TikTok, Spotify, and Pinterest, and supported by robust paid media.
Dr. Squatch’s Body Wash is crafted with over 98% natural ingredients, including coconut-derived components that hydrate skin and maintain moisture throughout the day. The brand’s “Real Soap” formula is free from synthetic cleansers, allergens, sulfates, parabens, and phthalates.
The natural wash is made with an innovative Real Scent-Lock Technology in four scents that transport users to nature: Coconut Castaway, Wood Barrel Bourbon, Pine Tar, and Fresh Falls.
Dr. Squatch’s dermatologist-tested body wash is non-irritating and available in both exfoliating and non-exfoliating formulas.
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