10.03.24
Philosophy is promoting its latest innovation, the Ultimate Miracle Worker Face & Neck Cream, with actress Sarah Michelle Gellar.
The new campaign, which debuted on social media on October 1st, is inspired by Gellar's history of starring in horror films—and the "scary" theme is just in time for Halloween. Take a look at the video below.
"It plays on the association with fear to address the unnecessary trepidation many consumers feel about incorporating retinol into their skincare routines," the press release states.
Andrea DiNunzio, GM of Luxury Skincare at Philosophy, comments:
"We design our products to deliver real results, leveraging our decades of research and patented formulas with actives that don't have to hurt to work. This commitment rings true with our new Ultimate Miracle Worker Face & Neck Cream and guided the direction of this campaign that skincare shouldn't be scary – we'll leave that to the movies.
She continues, "By partnering with a beloved actress in the scary movie space like Sarah Michelle Gellar, we can effectively convey this messaging in a lighthearted way that appeals to our consumer, and we are excited to see it come to life."
Philosophy recruited the experts to make its 'skincare thriller'—the cinematic campaign is directed by Joe Pernice, produced by Rich Salamone, and filmed by renowned horror Director of Photography Jason Krangel, who is known for his work on multiple blockbuster horror films.
As a perfect marketing tie-in, Philosophy is giving away 1,000 Rated R Fandango promotional codes redeemable for a movie ticket throughout October for free.
The new campaign, which debuted on social media on October 1st, is inspired by Gellar's history of starring in horror films—and the "scary" theme is just in time for Halloween. Take a look at the video below.
"It plays on the association with fear to address the unnecessary trepidation many consumers feel about incorporating retinol into their skincare routines," the press release states.
Andrea DiNunzio, GM of Luxury Skincare at Philosophy, comments:
"We design our products to deliver real results, leveraging our decades of research and patented formulas with actives that don't have to hurt to work. This commitment rings true with our new Ultimate Miracle Worker Face & Neck Cream and guided the direction of this campaign that skincare shouldn't be scary – we'll leave that to the movies.
She continues, "By partnering with a beloved actress in the scary movie space like Sarah Michelle Gellar, we can effectively convey this messaging in a lighthearted way that appeals to our consumer, and we are excited to see it come to life."
Philosophy recruited the experts to make its 'skincare thriller'—the cinematic campaign is directed by Joe Pernice, produced by Rich Salamone, and filmed by renowned horror Director of Photography Jason Krangel, who is known for his work on multiple blockbuster horror films.
As a perfect marketing tie-in, Philosophy is giving away 1,000 Rated R Fandango promotional codes redeemable for a movie ticket throughout October for free.
