10.03.24
Shark Beauty, the creators of the viral hair styling sensation Shark FlexStyle, introduced two new Air Styling systems, Shark FlexFusion, and Shark FlexFusion Straight designed for wet or dry hair styling.
Danielle Lessing, SVP of Global Product Development, said,
“We’re excited to build on the tremendous success of Shark FlexStyle and SpeedStyle as we introduce two exciting innovations to the hair styling. Our innovation is focused on solving real consumer problems, and through our deep consumer listening we learned that the average woman washes her hair only 2-3 times per week, leaving a gap in styling tools for how to re-style dry hair and achieve that silky straight end style. FlexFusion allows you to embrace your natural hair, transform your style and now air straighten for endless looks any day of the week.”
The ultra-fast dryer flexes into a versatile multi-styler that straightens wet or dry hair with its FlexFusion Styling Technology, and is more powerful, compact, and lighter than the original FlexStyle.
Combining powerful air and heated ceramic into its Wet-or-Dry Fusion Brush and Wet-or-Dry Fusion Air Straightener to dry and style wet hair or restyle dry hair.
As a result of its unique teardrop shape for better root access and end-to-end smoothing, and its combination of ceramic plates and airflow, the new Wet & Dry Styling Brush creates mega volume and less frizz*. Also included in this new system are four of Shark Beauty’s signature accessories that make professional-level styling at home fast, easy, and heat-damage-free **.
By selecting wet or dry mode, the FlexFusion system intelligently chooses the right heat setting and optimal air speed for the attachment of your choosing. When going wet to dry, FlexFusion measures and regulates temperatures 1,000 times every second, never exceeding 230F or reaching heat damage levels of 302F for fast, heat-damage-free drying.
Developed by dermatologists and approved by stylists to protect the scalp from extreme heat, Scalp Shield Mode instantly adjusts air temperature to 50 degrees Celsius but maintains airflow velocity to ensure powerful and safe drying.
*Volume vs blown-dry hair, shine/frizz vs air drying
**In wet to dry mode
Danielle Lessing, SVP of Global Product Development, said,
“We’re excited to build on the tremendous success of Shark FlexStyle and SpeedStyle as we introduce two exciting innovations to the hair styling. Our innovation is focused on solving real consumer problems, and through our deep consumer listening we learned that the average woman washes her hair only 2-3 times per week, leaving a gap in styling tools for how to re-style dry hair and achieve that silky straight end style. FlexFusion allows you to embrace your natural hair, transform your style and now air straighten for endless looks any day of the week.”
The ultra-fast dryer flexes into a versatile multi-styler that straightens wet or dry hair with its FlexFusion Styling Technology, and is more powerful, compact, and lighter than the original FlexStyle.
Combining powerful air and heated ceramic into its Wet-or-Dry Fusion Brush and Wet-or-Dry Fusion Air Straightener to dry and style wet hair or restyle dry hair.
As a result of its unique teardrop shape for better root access and end-to-end smoothing, and its combination of ceramic plates and airflow, the new Wet & Dry Styling Brush creates mega volume and less frizz*. Also included in this new system are four of Shark Beauty’s signature accessories that make professional-level styling at home fast, easy, and heat-damage-free **.
By selecting wet or dry mode, the FlexFusion system intelligently chooses the right heat setting and optimal air speed for the attachment of your choosing. When going wet to dry, FlexFusion measures and regulates temperatures 1,000 times every second, never exceeding 230F or reaching heat damage levels of 302F for fast, heat-damage-free drying.
Developed by dermatologists and approved by stylists to protect the scalp from extreme heat, Scalp Shield Mode instantly adjusts air temperature to 50 degrees Celsius but maintains airflow velocity to ensure powerful and safe drying.
Shark FlexFusion Straight
- Air + Ceramic Styling & Drying System.
- Multi-Styler with Air Straightening + Scalp Shield Mode.
- Wet or Dry Fusion Air Straightener - For silky, shiny, pin-straight styles
- Wet or Dry Fusion Brush - For smooth blowouts with volume, bounce, and shine.
- 1.25” Auto-Wrap Curlers - Wraps and curls automatically with no heat damage 1.25”
- Styling Concentrator - For sleek, smooth results.
Shark FlexFusion
- Air + Ceramic Styling & Drying System.
- Ultra-Powerful Air Styling System + Scalp Shield Mode.
- Wet or Dry Fusion Brush - For smooth blowouts with volume, bounce, and shine.
- FrizzFighter Finishing Tool - For a high-gloss, shiny finish.
- 1.25” Auto-Wrap Curlers - Wraps and curls automatically with no heat damage
- Styling Concentrator - For sleek, smooth results.
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Shark Beauty's TikTok-Famous Hair Tool Debuts at Sephora*Volume vs blown-dry hair, shine/frizz vs air drying
**In wet to dry mode
