10.07.24
Wavytalk has launched a new hair care tool—the Pro Steam Hair Straightener Brush.
The new styling tool was co-created with TikTok Influencer and Wavytalk Ambassador Danielle Athena. She is known for her viral hair transformations, and the brand says she worked closely with Wavytalk to perfect the innovative tool.
Athena was the first to test the initial prototypes and provided valuable feedback to refine the final product. She selected the launch colors, pink and white, as well as the accompanying accessories, the brand says.
Marina Fernandez, Senior Brand Marketing Director at Wavytalk, comments, "Collaborating with a creator like Danielle, who has been a loyal brand fan since our U.S. debut, makes this the perfect partnership. Her passion for hair health ensures that Wavytalk products are effective and aligned with what consumers truly want."
It uses ultrasound and circular heating to transform water into vapor for deep moisture—and claims to deliver straight, glossy, frizz-free hair in 10 minutes or less. It has four heat settings for different hair types and textures.
The brand's Complete Styling Kit includes a water refill bottle, a cleaning brush, two styling clips, an anti-scald glove, and a scrunchie.
"Getting to co-create this straightener brush with Wavytalk has been an amazing journey," said Athena. "I wanted this tool to not only be effective but also fun and easy to use, and I'm so proud of what we've accomplished."
Athena also added a personal touch to the packaging—each box includes a note from the Influencer.
The new styling tool was co-created with TikTok Influencer and Wavytalk Ambassador Danielle Athena. She is known for her viral hair transformations, and the brand says she worked closely with Wavytalk to perfect the innovative tool.
Athena was the first to test the initial prototypes and provided valuable feedback to refine the final product. She selected the launch colors, pink and white, as well as the accompanying accessories, the brand says.
Marina Fernandez, Senior Brand Marketing Director at Wavytalk, comments, "Collaborating with a creator like Danielle, who has been a loyal brand fan since our U.S. debut, makes this the perfect partnership. Her passion for hair health ensures that Wavytalk products are effective and aligned with what consumers truly want."
Wavytalk's Hydro-Infusion Technology—and More Features
The newest addition to Wavytalk's Pro Collection of styling tools, the Pro Steam Hair Straightener Brush combines straightening, hydration, and smoothing in one easy step, the brand says.It uses ultrasound and circular heating to transform water into vapor for deep moisture—and claims to deliver straight, glossy, frizz-free hair in 10 minutes or less. It has four heat settings for different hair types and textures.
The brand's Complete Styling Kit includes a water refill bottle, a cleaning brush, two styling clips, an anti-scald glove, and a scrunchie.
"Getting to co-create this straightener brush with Wavytalk has been an amazing journey," said Athena. "I wanted this tool to not only be effective but also fun and easy to use, and I'm so proud of what we've accomplished."
Athena also added a personal touch to the packaging—each box includes a note from the Influencer.
