10.08.24
Beauty industry veteran Sarah Kugelman has a new venture—an "ageless" beauty brand for women 45 and over, All Golden.
Kugelman has lots of industry experience. She founded Skyn Iceland, which was acquired in 2022 by US Distributor Amerikas. She also co-founded the beauty e-commerce site Gloss.com, which was acquired in 2022 by The Estée Lauder Companies.
Now with a new mission, Kugelman aims to deliver products tailored to the skincare and hair care needs of women over 45—but it's a "pro-aging" brand, the press release states. It "celebrates, uplifts, and inspires, allowing the target consumer to feel vibrant as ever."
Kugelman says the current menopause-related products on the market felt "too clinical," explaining, "I want to bring youthful energy to the market for this age group with no-fuss products that are easy to understand, simple to use, and that truly generate results."
All Golden aims to redefine aging skin and hair with cutting-edge, patent-pending, advanced technologies—and has the clinical data to back up its claims. Formulations swap water for cactus fruit essence, the brand says, "to restore and rebalance the skin's microbiome." All Golden's hair complex targets "wiry grays," aiming to "bring back rich color and a smooth, glossy texture."
Pro-aging is the brand's buzzword, and Kugelman aims to convince women to embrace aging.
"Our goal is to have real, authentic conversations about the pro-aging process and empower this sometimes marginalized community by representing them in the beauty industry—ultimately shifting cultural perception to celebrate the aging."
The brand is clean and vegan, with sustainable packaging.
Kugelman has lots of industry experience. She founded Skyn Iceland, which was acquired in 2022 by US Distributor Amerikas. She also co-founded the beauty e-commerce site Gloss.com, which was acquired in 2022 by The Estée Lauder Companies.
Now with a new mission, Kugelman aims to deliver products tailored to the skincare and hair care needs of women over 45—but it's a "pro-aging" brand, the press release states. It "celebrates, uplifts, and inspires, allowing the target consumer to feel vibrant as ever."
Kugelman says the current menopause-related products on the market felt "too clinical," explaining, "I want to bring youthful energy to the market for this age group with no-fuss products that are easy to understand, simple to use, and that truly generate results."
All Golden aims to redefine aging skin and hair with cutting-edge, patent-pending, advanced technologies—and has the clinical data to back up its claims. Formulations swap water for cactus fruit essence, the brand says, "to restore and rebalance the skin's microbiome." All Golden's hair complex targets "wiry grays," aiming to "bring back rich color and a smooth, glossy texture."
Pro-aging is the brand's buzzword, and Kugelman aims to convince women to embrace aging.
"Our goal is to have real, authentic conversations about the pro-aging process and empower this sometimes marginalized community by representing them in the beauty industry—ultimately shifting cultural perception to celebrate the aging."
The brand is clean and vegan, with sustainable packaging.
