10.09.24
Colgate Optic White has launched the McBride Sisters Collection, a limited edition set with an unexpected pairing—teeth-cleaning tools plus teeth-staining red wine.
A perfect gift for wine lovers, the set includes Red Blend, Central Coast 2020, a sleek compact mirror, and two Colgate Optic White Overnight Whitening Pens.
The collection is about "embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead," says Diana Haussling, Senior Vice President & General Manager of Consumer Experience & Growth, at Colgate-Palmolive North America.
"We're thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves and show up with confidence," Haussling says.
Andréa McBride John, CEO and Co-Founder says, "Teaming up with Colgate Optic White was a perfect partnership — because we both believe in empowering people to enjoy life. We're excited to present this limited edition set, which perfectly combines the best of both worlds: a gorgeous red blend and a brilliant smile."
Powered by hydrogen peroxide, the formula provides visibly whiter teeth in just one week, the company says.
A perfect gift for wine lovers, the set includes Red Blend, Central Coast 2020, a sleek compact mirror, and two Colgate Optic White Overnight Whitening Pens.
The collection is about "embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead," says Diana Haussling, Senior Vice President & General Manager of Consumer Experience & Growth, at Colgate-Palmolive North America.
"We're thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves and show up with confidence," Haussling says.
Who are the McBride Sisters?
Robin McBride and Andréa McBride John are the founders of the McBride Sisters Collection. They grew up in the coastal winemaking regions of the Central Coast of California and New Zealand, and are known for their award-winning Red Blend that includes cherry, plum, and vanilla notes.Andréa McBride John, CEO and Co-Founder says, "Teaming up with Colgate Optic White was a perfect partnership — because we both believe in empowering people to enjoy life. We're excited to present this limited edition set, which perfectly combines the best of both worlds: a gorgeous red blend and a brilliant smile."
More About The Colgate Whitening Pen
The Colgate Optic White Overnight Whitening Pen features a next-gen easy-to-use new brush applicator for precision.Powered by hydrogen peroxide, the formula provides visibly whiter teeth in just one week, the company says.
