10.10.24
Dove has extended its Self-Esteem Project to reach a younger audience through a partnership with live-action preschool brand Blippi. This year marks Dove's 20-year history of building body confidence and self-esteem in kids through the Dove Self-Esteem Project.
Marcela Melero, Chief Growth Officer, Dove, said,
"Since 2004 Dove has been committed to building body confidence and self-esteem for the next generation of young people. Now, with children as young as four starting to become aware of their appearance and how they feel about their body, we knew we needed to urgently intervene and extend our program to a younger audience to support a healthy and positive outlook on body image and protect the younger generation from experiencing low body confidence. We want a future where young people feel empowered to confidently challenge beauty standards, advocate for themselves, and feel connected to and celebrate their bodies.”
Over the last two decades, Dove has reached more than 114 million young people with evidence-based no-cost resources proven to increase body confidence for parents, educators, carers, and youth.
In partnership with Blippi, the Dove Self-Esteem Project has released a new series of inclusive, interactive, and educational content that fosters positive conversations around body confidence and self-esteem in children aged 4-6.
Designed to inspire dynamic conversations that empower kids and encourage a positive self-image, the DSEP x Blippi content serves as valuable tools for building resilience and self-expression, allowing families to navigate these complex topics together.
Created in collaboration with body image experts at the Centre for Appearance Research (CAR), the Blippi episodes are available on Amazon, Netflix and Blippi's YouTube channel, with free resources also available to download online
Dan'l Hewitt, Vice President, Brand Partnerships, Moonbug Entertainment, commented,
"Partnering with Dove was a dream come true and we are proud to help support Dove. As children become aware of their appearance at an increasingly young age, it's vital that we continue to offer positive, empowering messages that build self-confidence and a healthy body image. Together with Dove, we're excited to create a world where kids feel empowered, confident, and ready to embrace who they are.”
The Dove Real State of Beauty report reveals that more than 3 in 5 girls (63%) express they have not felt confident at school because they don't feel good about the way they look. This pressure to look a certain way from a young age can lead to long-term anxiety and unrealistic beauty expectations.
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Marcela Melero, Chief Growth Officer, Dove, said,
"Since 2004 Dove has been committed to building body confidence and self-esteem for the next generation of young people. Now, with children as young as four starting to become aware of their appearance and how they feel about their body, we knew we needed to urgently intervene and extend our program to a younger audience to support a healthy and positive outlook on body image and protect the younger generation from experiencing low body confidence. We want a future where young people feel empowered to confidently challenge beauty standards, advocate for themselves, and feel connected to and celebrate their bodies.”
Over the last two decades, Dove has reached more than 114 million young people with evidence-based no-cost resources proven to increase body confidence for parents, educators, carers, and youth.
In partnership with Blippi, the Dove Self-Esteem Project has released a new series of inclusive, interactive, and educational content that fosters positive conversations around body confidence and self-esteem in children aged 4-6.
Designed to inspire dynamic conversations that empower kids and encourage a positive self-image, the DSEP x Blippi content serves as valuable tools for building resilience and self-expression, allowing families to navigate these complex topics together.
Created in collaboration with body image experts at the Centre for Appearance Research (CAR), the Blippi episodes are available on Amazon, Netflix and Blippi's YouTube channel, with free resources also available to download online
Dan'l Hewitt, Vice President, Brand Partnerships, Moonbug Entertainment, commented,
"Partnering with Dove was a dream come true and we are proud to help support Dove. As children become aware of their appearance at an increasingly young age, it's vital that we continue to offer positive, empowering messages that build self-confidence and a healthy body image. Together with Dove, we're excited to create a world where kids feel empowered, confident, and ready to embrace who they are.”
The Dove Real State of Beauty report reveals that more than 3 in 5 girls (63%) express they have not felt confident at school because they don't feel good about the way they look. This pressure to look a certain way from a young age can lead to long-term anxiety and unrealistic beauty expectations.
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