10.14.24
Old Spice launched a new scent to its total body deodorant collection. For the first time, Old Spice Total Body Deodorant will be found across the league as an NFL Official Locker Room Product this season.
The brand has also partnered with sports commentator Kay Adams, Rock & Roll Hall of Fame musician Flavor Flav, and Former NFL player Anthony “Spice” Adams in a new promotional campaign.
The three appeared on Up & Adams on FanDuel on October 10 to offer their freshest takes on what happens down in the pile. The Up & Adams in-show commentary is part of Old Spice’s NFL playbook this season.
Kate DiCarlo, Senior Communications Director at Old Spice, commented,
"Fans have always wanted to know what happens in that NFL pile. A medley of body odor is what happens. With Old Spice Total Body Deodorant in Fiji, we bring so much freshness to the field, it’s like catching a tropical breeze."
The Greatest Smell in the NFL is also partnering with Detroit Lions’ stars Jared Goff and Frank Ragnow, New Orleans Saints star defender Cam Jordan, and former NFL quarterback and sports commentator Mark Sanchez as the current roster of NFL talent working with the brand.
Goff, Ragnow & Flavor Flav can be seen in “Fresher,” while Goff, Jordan & Sanchez appear in “Under the Pile.”
Aluminum-free Old Spice Total Body Deodorant is available in three forms: a deodorant spray for touchless and broad body application, a water-based deodorant cream perfect for tight places, and the old favorite deodorant stick, which allows for easy application at areas where the skin rubs together.
Old Spice Introduces New Mascot and Launches ‘Smelf-Confidence’ Campaign
The brand has also partnered with sports commentator Kay Adams, Rock & Roll Hall of Fame musician Flavor Flav, and Former NFL player Anthony “Spice” Adams in a new promotional campaign.
The three appeared on Up & Adams on FanDuel on October 10 to offer their freshest takes on what happens down in the pile. The Up & Adams in-show commentary is part of Old Spice’s NFL playbook this season.
Kate DiCarlo, Senior Communications Director at Old Spice, commented,
"Fans have always wanted to know what happens in that NFL pile. A medley of body odor is what happens. With Old Spice Total Body Deodorant in Fiji, we bring so much freshness to the field, it’s like catching a tropical breeze."
The Greatest Smell in the NFL is also partnering with Detroit Lions’ stars Jared Goff and Frank Ragnow, New Orleans Saints star defender Cam Jordan, and former NFL quarterback and sports commentator Mark Sanchez as the current roster of NFL talent working with the brand.
Goff, Ragnow & Flavor Flav can be seen in “Fresher,” while Goff, Jordan & Sanchez appear in “Under the Pile.”
Aluminum-free Old Spice Total Body Deodorant is available in three forms: a deodorant spray for touchless and broad body application, a water-based deodorant cream perfect for tight places, and the old favorite deodorant stick, which allows for easy application at areas where the skin rubs together.
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