Mintel, the experts in what consumers want and why, has announced three key trends that will impact the global beauty and personal care (BPC) industry in 2025 and beyond.
The Mintel 2025 Global Beauty and Personal Care Trends Report identifies three key trends:
1. (My) Knowledge is Power
Consumers will work smarter (not harder), combining knowledge, tools, and technology to achieve personalized solutions for superior results.
2. Turning the Tide
With the effect of climate change becoming more evident, brands will be expected to consider eco-ethical implications as consumers demand a seamless connection between ethical practices and high-performance beauty solutions.
3. Think Slow, Move Fast
Emphasizing prevention over repair and embracing simplicity, consumers will start their 'routines' sooner in life, integrating nostalgic and sensory-rich experiences in pursuit of personalized skincare.
Highlights from Mintel's New Global Beauty Trend Report
Here are a few of the top highlights from the report:
- AR glasses aim to become integral to daily routines.
- Innovative ingredients like glycoproteins derived from lobsters are growing in popularity.
- Interest is rising in skincare that evolves to varying climate conditions—and deodorants that release odor-neutralizing molecules based on body temperature.
More About the Top Beauty Trends for 2025
Experts comment on the trends highlighted in Mintel's 2025 Global Beauty and Personal Care Trends report—here's a more in-depth look at each:
Trend #1: (My) Knowledge is Power
Clare Hennigan, Principal Analyst, of Beauty & Personal Care, said,
"Looking ahead, expect a surge in devices that offer on-the-spot analysis and results, empowering users to make informed decisions instantly. As Gen Alphas (born 2010-25) reach adulthood, their comfort with AI and virtual experiences will transform the beauty industry. As medical aesthetics (invasive and noninvasive procedures) become mainstream, products will be designed for pre- and post-procedure care, ensuring consumers achieve optimal results in a rapidly aging society.”
Hennigan states that AR glasses have the possibility of becoming integral to daily routines. This technology can offer real-time guidance for applying makeup that embraces individuality.
These hyper-personalized products and technological advancements can bring a new era of deeply personal beauty.
"Consumers will take control of their routines by hacking traditional practices, embracing biotech innovations and leveraging AI for tailored, results-oriented beauty, emphasizing individuality and long-term skin health,"Hennigan continued.
Trend #2: Turning the Tide
Consumers are favoring products that perform well and prioritize environmental responsibility.
The report shows the popularity favor brands that create zero-waste, circular-economy-aligned products that leverage biopharming and ingredient upcycling practices.
Hannigan commented,
"As precision fermentation and vertical farming become mainstream, beauty brands will adopt these technologies to produce bio-synthetic ingredients with minimal environmental impact. Future beauty products will be designed to adapt to environmental and physiological changes in real-time.”
“Imagine deodorants that release odor-neutralizing molecules based on body temperature. These climate-adaptive products will offer highly personalized experiences, blending technology with nature," Hannigan added.
Trend #3: Think Slow, Move Fast
Mintel’s report emphasizes increasing popularity in comfort and emotional well-being. Customers are leaning towards ingredients, textures, and products that focus on sensorial experiences that soothe and nourish.
The report suggests brands follow sustainable and mindful consumption patterns, and create products that are effective and designed for underconsumption, as consumers are becoming more budget-conscious.
Hennigan stated,
"Brands will explore the intersection of neuroscience and beauty, offering routines that evoke the tranquility of a mountain retreat or the serenity of nature through scent and texture. To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients. Regenerative beauty will emerge as a key concept, blending sustainability, mental well-being, and longevity. Innovators will offer cryo-preservation of ones' own cells, allowing consumers to regenerate their beauty from within as part of a long-term wellness strategy.”
Download Mintel's report here or view the pdf linked above.
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