10.28.24
Keys Soulcare by Alicia Keys, an e.l.f. Beauty brand, has launched three new shades for its best-selling "Let Me Glow" Illuminating Serum. The serum, which contains niacinamide, is designed to hydrate, illuminate, and prime the skin.
The three new crystal-inspired shades are:
“Each is inspired by a different crystal: New Moonstone Aura, known as the stone of self-discovery, creates a cool iridescent glow. New Bronze Aura, inspired by Bronzite, the stone of courage, brings a warm bronze glow, and the original, Golden Aura is inspired by Golden Healer Quartz, the stone of manifestation, for a neutral golden glow.”
The bottle has a deep purple amethyst-inspired hue, reflecting its amethyst-infused formula. A serum pump dispenses just the right amount to blend into the skin with fingertips or a brush.
It brightens and balances the skin’s appearance with niacinamide, while replenishing the skin's moisture levels with antioxidant-rich rose water and plant-derived squalane, the brand says. The formula also contains amethyst, which is believed to heighten intuition, clarity, and creativity.
Kory Marchisotto, President of Keys Soulcare, said,
“Keys Soulcare was created to nourish your skin and nurture your soul. Let Me Glow Illuminating Serum embodies this beautiful ethos with skin nourishing ingredients that invite you to glow in your own strength. With these new shades, we’re encouraging everyone to give themselves permission to glow their own way.”
To celebrate the launch, Keys Soulcare is hosting a Let Me Glow Experience pop-up on Wednesday, October 30th in New York City (251 Elizabeth Street), from 12 pm-4 pm.
Guests will explore Keys Soulcare in a soothing, soulful space—"heightened by the energy and aura of crystals," the brand says. Guests will be treated to signature Keys Soulcare “Soulcations” and receive samples of Keys Soulcare offerings to continue their rituals at home.
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The three new crystal-inspired shades are:
- Moonstone Aura: a warm bronze glow for all skin tones
- Bronze Aura: a cool iridescent glow for all skin tones
- Golden Aura: a neutral golden glow for all skin tones
“Each is inspired by a different crystal: New Moonstone Aura, known as the stone of self-discovery, creates a cool iridescent glow. New Bronze Aura, inspired by Bronzite, the stone of courage, brings a warm bronze glow, and the original, Golden Aura is inspired by Golden Healer Quartz, the stone of manifestation, for a neutral golden glow.”
The Bottle Dsiplays an Affirmation
Every Keys Soulcare product has a dedicated affirmation displayed on the packaging, written by Keys. The 'Let Me Glow' bottle features the affirmation, “I give myself permission to glow.”The bottle has a deep purple amethyst-inspired hue, reflecting its amethyst-infused formula. A serum pump dispenses just the right amount to blend into the skin with fingertips or a brush.
An Amethyst-Infused Formula
Let Me Glow Illuminating Serum can be used alone for an even, natural glow, or as a smooth, luminous priming base before applying makeup.It brightens and balances the skin’s appearance with niacinamide, while replenishing the skin's moisture levels with antioxidant-rich rose water and plant-derived squalane, the brand says. The formula also contains amethyst, which is believed to heighten intuition, clarity, and creativity.
Kory Marchisotto, President of Keys Soulcare, said,
“Keys Soulcare was created to nourish your skin and nurture your soul. Let Me Glow Illuminating Serum embodies this beautiful ethos with skin nourishing ingredients that invite you to glow in your own strength. With these new shades, we’re encouraging everyone to give themselves permission to glow their own way.”
To celebrate the launch, Keys Soulcare is hosting a Let Me Glow Experience pop-up on Wednesday, October 30th in New York City (251 Elizabeth Street), from 12 pm-4 pm.
Guests will explore Keys Soulcare in a soothing, soulful space—"heightened by the energy and aura of crystals," the brand says. Guests will be treated to signature Keys Soulcare “Soulcations” and receive samples of Keys Soulcare offerings to continue their rituals at home.
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