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A new study from Cosmetify shows that perfume has become a staple of Gen Z’s personal brand, with 83% of Gen Zers in 2023 reporting regular fragrance use, outpacing Gen X at 79% and Boomers at 69%.
Dupes in the perfume industry have grown, offering scents that resemble luxury fragrances at a lower cost.
Cosmetify has compiled a list of the most convincing and cost-effective dupes for 2024.
Coco Mademoiselle, Chanel
For two decades, Chanel’s Coco Mademoiselle has been a timeless, iconic, feminine fragrance. Next has created a similar scent with notes of citrus, rose, and patchouli for $8 rather than $84.
Black Opium, Yves St Laurent
Priced at $10, M&S Midnight Blossom smells similar to YSL Classic with a blend of coffee, vanilla, and floral notes, making it an alternative that is 90% less than the original.
La Vie Est Belle, Lancôme
Lancôme's La Vie Est Belle is known for its sweet and sensual fragrance, with fruity and gourmand notes that appeal to younger and older generations.
Next’s Soleil fragrance has a blend of iris, jasmine, and vanilla that resembles the original.
Flowerbomb, Viktor & Rolf
Aldi has long been a leader in affordable alternatives within the food and drink sectors, but recently they’ve extended their dupe dominance to beauty and fragrances as well.
Their dupe for Viktor & Rolf's Flowerbomb, called Floral Love, offers a similar burst of jasmine, orange blossom, and patchouli, all wrapped up in a strikingly similar bottle to the high-end version.
Baccarat Rouge 540, Maison Francis Kurkdjian
Baccarat Rouge 540 has become a global sensation with its luxurious mix of amber, saffron, and cedarwood
Zara’s Red Temptation offers a nearly identical scent for $24 for 80ml, making it over 90% cheaper than the original.
Dupe Culture in Beauty: Friend or Foe?
Dupes in the perfume industry have grown, offering scents that resemble luxury fragrances at a lower cost.
Cosmetify has compiled a list of the most convincing and cost-effective dupes for 2024.
Coco Mademoiselle, Chanel
Dupe: Eau Nude, Next
For two decades, Chanel’s Coco Mademoiselle has been a timeless, iconic, feminine fragrance. Next has created a similar scent with notes of citrus, rose, and patchouli for $8 rather than $84.
Black Opium, Yves St Laurent
Dupe: Midnight Blossom, M&S
Priced at $10, M&S Midnight Blossom smells similar to YSL Classic with a blend of coffee, vanilla, and floral notes, making it an alternative that is 90% less than the original.
La Vie Est Belle, Lancôme
Dupe: Soleil, Next
Lancôme's La Vie Est Belle is known for its sweet and sensual fragrance, with fruity and gourmand notes that appeal to younger and older generations.Next’s Soleil fragrance has a blend of iris, jasmine, and vanilla that resembles the original.
Flowerbomb, Viktor & Rolf
Dupe: Floral Love, Aldi
Aldi has long been a leader in affordable alternatives within the food and drink sectors, but recently they’ve extended their dupe dominance to beauty and fragrances as well. Their dupe for Viktor & Rolf's Flowerbomb, called Floral Love, offers a similar burst of jasmine, orange blossom, and patchouli, all wrapped up in a strikingly similar bottle to the high-end version.
Baccarat Rouge 540, Maison Francis Kurkdjian
Dupe: Red Temptation, Zara
Baccarat Rouge 540 has become a global sensation with its luxurious mix of amber, saffron, and cedarwoodZara’s Red Temptation offers a nearly identical scent for $24 for 80ml, making it over 90% cheaper than the original.
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