11.05.24
CeraVe has entered the haircare market. CeraVe’s new Anti-Dandruff Shampoo and Conditioner breakthrough system is designed to eliminate up to 100% of visible flakes.
Senior Vice President & Global Head of Professional Sales and Marketing for CeraVe, Tom Allison, commented,
"As we looked ahead to the future of CeraVe, we felt that hair and scalp care were a natural progression for the brand. Working hand-in-hand with our dermatologists, we were able to create anti-dandruff formulas with skin-identical ceramides that are not only effective for gently and effectively cleansing and treating dandruff without disrupting the scalp barrier, but also leaves hair feeling healthy and soft."
The formula targets ceramide deficiencies in the scalp that can lead to dandruff without disrupting the scalp barrier. It helps to alleviate symptoms of mild to moderate dandruff while still leaving hair feeling healthy and soft.
This new formula features the brand's signature blend of three skin-identical ceramides (EOP, NP, & AP) to help restore the scalp barrier.
The Anti-Dandruff Shampoo is formulated with 1% Pyrithione Zinc and effectively helps eliminate up to 100% of visible flakes when regularly used as a system with the Anti-Dandruff Conditioner.
When used as a system, CeraVe's new Anti-Dandruff Shampoo & Conditioner gently yet effectively removes buildup without stripping essential moisture, leaving hair soft and manageable.
The shampoo and conditioner are suitable for all hair types, curl patterns, color-treated hair, and those with sensitive scalps.
This pH-balanced, allergy-tested formula effectively treats dandruff to help promote overall scalp health; additionally, free of sulfates, MIT, dyes, parabens, and fragrance.
CeraVe Global General Manager Melanie Vidal, said,
"CeraVe is proud to introduce a line of products, developed with our dermatologists, that reinvents hair and scalp care. Dandruff is among the top 5 reasons people consult a dermatologist, and by combining in-depth research, L'Oréal's hair expertise, and the knowledge of leading dermatologists, we've created inclusive and highly effective formulas that are gentle enough for everyone. We're excited to be launching CeraVe's first haircare range, offering healthy hair for all."
CeraVe also introduced a Gentile Hydrating Shampoo and Conditioner designed for those without dandruff. These products feature three essential ceramides, identical to those found in the scalp, and hydrating hyaluronic acid.
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Senior Vice President & Global Head of Professional Sales and Marketing for CeraVe, Tom Allison, commented,
"As we looked ahead to the future of CeraVe, we felt that hair and scalp care were a natural progression for the brand. Working hand-in-hand with our dermatologists, we were able to create anti-dandruff formulas with skin-identical ceramides that are not only effective for gently and effectively cleansing and treating dandruff without disrupting the scalp barrier, but also leaves hair feeling healthy and soft."
The formula targets ceramide deficiencies in the scalp that can lead to dandruff without disrupting the scalp barrier. It helps to alleviate symptoms of mild to moderate dandruff while still leaving hair feeling healthy and soft.
This new formula features the brand's signature blend of three skin-identical ceramides (EOP, NP, & AP) to help restore the scalp barrier.
The Anti-Dandruff Shampoo is formulated with 1% Pyrithione Zinc and effectively helps eliminate up to 100% of visible flakes when regularly used as a system with the Anti-Dandruff Conditioner.
When used as a system, CeraVe's new Anti-Dandruff Shampoo & Conditioner gently yet effectively removes buildup without stripping essential moisture, leaving hair soft and manageable.
The shampoo and conditioner are suitable for all hair types, curl patterns, color-treated hair, and those with sensitive scalps.
This pH-balanced, allergy-tested formula effectively treats dandruff to help promote overall scalp health; additionally, free of sulfates, MIT, dyes, parabens, and fragrance.
CeraVe Global General Manager Melanie Vidal, said,
"CeraVe is proud to introduce a line of products, developed with our dermatologists, that reinvents hair and scalp care. Dandruff is among the top 5 reasons people consult a dermatologist, and by combining in-depth research, L'Oréal's hair expertise, and the knowledge of leading dermatologists, we've created inclusive and highly effective formulas that are gentle enough for everyone. We're excited to be launching CeraVe's first haircare range, offering healthy hair for all."
CeraVe also introduced a Gentile Hydrating Shampoo and Conditioner designed for those without dandruff. These products feature three essential ceramides, identical to those found in the scalp, and hydrating hyaluronic acid.
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