11.13.24
Ipsy has named its 2024 Trend of the Year—'Clean Girl.'
The Ipsy team was at Beautycon in Los Angeles on November 2-3—and thousands of beauty enthusiasts participated in selecting the year's most impactful beauty trend.
After counting the votes, these four finalists were the runner-ups:
Describing the 'clean girl' aesthetic, Ash K Holm, Ipsy's chief makeup artist, says, "This fresh-faced look is all about embracing your natural beauty with a polished finish. Cream blush is everything! Blend a small amount onto cheeks, eyes, and lids for a complete clean-girl vibe."
The Ipsy team was at Beautycon in Los Angeles on November 2-3—and thousands of beauty enthusiasts participated in selecting the year's most impactful beauty trend.
After counting the votes, these four finalists were the runner-ups:
- Blush Blindness
- Brat Makeup
- Coquette
- Mob Wife
Describing the 'clean girl' aesthetic, Ash K Holm, Ipsy's chief makeup artist, says, "This fresh-faced look is all about embracing your natural beauty with a polished finish. Cream blush is everything! Blend a small amount onto cheeks, eyes, and lids for a complete clean-girl vibe."
