11.19.24
MY Imports USA LLC has acquired the sun care brand, Bain de Soleil. The company plans to reintroduce the brand to the market by Q2 of 2025, with products available across Mass, Drug, and Beauty channels, and online.
This agreement marks the latest step in MY Imports' strategy to expand its portfolio of well-known and trusted consumer brands.
Known for its luxurious sunscreens, self-tanners, and signature scents, Bain de Soleil has long been a favorite among sun care enthusiasts.
MY Imports plans to expand the Bain de Soleil line to include SPF lip balms, skincare, and hair care products. These additions will address today’s beauty trends, providing consumers with a more comprehensive sun care and beauty regimen.
Fahim Ibrahim, CEO of MY Imports USA, said,
"We are extremely excited to bring Bain de Soleil back to consumers. Adding such an iconic brand to our existing line of products is a great milestone for us. We're not only preserving what made Bain de Soleil special but also evolving it for today’s market, ensuring it meets both modern lifestyle and environmental standards.”
Additionally, the brand will debut new, reef-friendly products to meet the evolving needs of today's environmentally-conscious consumers.
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This agreement marks the latest step in MY Imports' strategy to expand its portfolio of well-known and trusted consumer brands.
Known for its luxurious sunscreens, self-tanners, and signature scents, Bain de Soleil has long been a favorite among sun care enthusiasts.
MY Imports plans to expand the Bain de Soleil line to include SPF lip balms, skincare, and hair care products. These additions will address today’s beauty trends, providing consumers with a more comprehensive sun care and beauty regimen.
Fahim Ibrahim, CEO of MY Imports USA, said,
"We are extremely excited to bring Bain de Soleil back to consumers. Adding such an iconic brand to our existing line of products is a great milestone for us. We're not only preserving what made Bain de Soleil special but also evolving it for today’s market, ensuring it meets both modern lifestyle and environmental standards.”
Additionally, the brand will debut new, reef-friendly products to meet the evolving needs of today's environmentally-conscious consumers.
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