Beauty Packaging Staff02.10.25
L’Oreal Groupe announced its 2024 annual results with a 5.1% like-for-like sales growth and 43.48 billion euros ending December 31, 2024.
Nicolas Hieronimus, CEO of L'Oréal, said,
“We delivered solid, broad-based growth of +5.1%, once again outperforming the global beauty market. Excluding North Asia, where the Chinese ecosystem remained challenging, sales advanced in high single digits. I am particularly proud of the quality of the P&L management as the Group achieved record gross and operating margins. At 20%, the latter increased 20 basis points. On a comparable basis, excluding Aesop, our operating margin grew 40 basis points, and that after a 10 basis points increase in our brand fuel.”
The Professional Products Division outperformed in the professional beauty market, supported by its strong momentum in premium haircare and its winning omnichannel strategy, with growth in e-commerce and selective distribution channels.
The Consumer Products Division reported a growth of 5.4% like-for-like and 5.3% reported. Momentum was well balanced across volume, price, and mix, as the Consumer Products Division pursued its strategy to democratize and premiumize the mass beauty market.
L'Oréal Luxe grew by 2.7% like-for-like and increased by 4.5%, as reported.
Sales in North America grew by 5.5% like-for-like and increased by 5.9% as reported. In the USA, growth was driven by continued channel expansion and valorization.
Sales in Latin America advanced by 11.0% like-for-like and 13.3% as reported. Growth was fueled by well-balanced contributions from value and volume.
Sales in North Asia decreased by 3.2% like-for-like and 3.4% as reported. In mainland China, beauty market growth was negative, strongly impacted by the softness in the selective segment. L’Oréal Luxe, Dermatological Beauty, and Professional Products outpaced their respective markets; Consumer Products slightly underperformed in the mass market.
Sales in SAPMENA-SSA grew by 12.3% like-for-like and by 12.0% as reported. In SAPMENA, growth was broad-based, with all contributing categories and divisions; it was driven by price and volume.
L’Oréal Enters Long-Term Beauty Deal with Jacquemus
L’Oréal Sells Sanofi Stock Back to Pharmaceutical Group
Nicolas Hieronimus, CEO of L'Oréal, said,
“We delivered solid, broad-based growth of +5.1%, once again outperforming the global beauty market. Excluding North Asia, where the Chinese ecosystem remained challenging, sales advanced in high single digits. I am particularly proud of the quality of the P&L management as the Group achieved record gross and operating margins. At 20%, the latter increased 20 basis points. On a comparable basis, excluding Aesop, our operating margin grew 40 basis points, and that after a 10 basis points increase in our brand fuel.”
Results by Division
The Professional Products Division reported a growth of 5.3% like-for-like, and 5.0% reported growth.The Professional Products Division outperformed in the professional beauty market, supported by its strong momentum in premium haircare and its winning omnichannel strategy, with growth in e-commerce and selective distribution channels.
The Consumer Products Division reported a growth of 5.4% like-for-like and 5.3% reported. Momentum was well balanced across volume, price, and mix, as the Consumer Products Division pursued its strategy to democratize and premiumize the mass beauty market.
L'Oréal Luxe grew by 2.7% like-for-like and increased by 4.5%, as reported.
Results by Region
Sales in Europe advanced by 8.2 % like-for-like, and 9.3% reported. The European region was the largest contributor to growth.Sales in North America grew by 5.5% like-for-like and increased by 5.9% as reported. In the USA, growth was driven by continued channel expansion and valorization.
Sales in Latin America advanced by 11.0% like-for-like and 13.3% as reported. Growth was fueled by well-balanced contributions from value and volume.
Sales in North Asia decreased by 3.2% like-for-like and 3.4% as reported. In mainland China, beauty market growth was negative, strongly impacted by the softness in the selective segment. L’Oréal Luxe, Dermatological Beauty, and Professional Products outpaced their respective markets; Consumer Products slightly underperformed in the mass market.
Sales in SAPMENA-SSA grew by 12.3% like-for-like and by 12.0% as reported. In SAPMENA, growth was broad-based, with all contributing categories and divisions; it was driven by price and volume.
Read Next
Carol Hamilton to Retire from L'Oréal GroupeL’Oréal Enters Long-Term Beauty Deal with Jacquemus
L’Oréal Sells Sanofi Stock Back to Pharmaceutical Group
