Rexam Creates Nivea Compact

Rexam’s newly created compact for the Nivea brand’s range of foundations and powders enables numerous variations and helps the consumer choose and use the product. The compact meets three requirements combined within a single pack: a lid that plays on transparency, a mirror and a specific place for the applicator. To satisfy these requirements, Rexam developed several technical solutions. A half-moon mirror inside the lid enables consumers to see the exact shade. To avoid the aeration holes on the base of the compact, Rexam created semi-invisible aeration around the hinge. And to enable variations on the same basic packaging, a customizable transfer film allows for the differentiation of compacts in the range. Rexam provides Nivea with assembled compacts, complete with puffs or sponges.
  
More info: www.rexam.com