Zorbit Creates Packaging for Lauren Luke

Broadcasting from a webcam in her bedroom through YouTube, Lauren Luke, of South Shields, UK, became a wildly popular makeup artist, with nearly 40 million people tuning in to watch her makeup tutorials. In a joint venture, global marketing firm Anomaly and Zorbit Resources (now Maesa) approached Luke to not only create her own beauty brand, but also to invent a new business model of marketing color cosmetics—using YouTube as a sales platform similar to QVC & HSN. Zorbit and Anomaly created SoHo Beauty by Lauren Luke; Anomaly spearheaded the brand conceptualization, supported by the design of Studio Zorbit. Packaging features simple, floral line work with bursts of edgy, spray-painted color on a rich, deep black. The colors of the flowers tie into the shades of each kit. Zorbit manufactured the packaging and Mana handled the product fill and assembly.

More info: www.zorbit.com; www.bylaurenluke.com

Alcan Packaging Beauty Provides New Brush Tube for Sephora

Sephora has chosen Alcan’s Artist Brush Tube for its new Nectar Shine. The innovative applicator tube delivers a professional result in addition to being convenient, easy-to-use and attractive. The tube has a pencil format, soft, precise brush and on/off automatic valve that cuts off flow in the brush when the cap is screwed on. Just press the tube to deliver the right amount of gloss.

More info: www.alcanpackagingbeauty.com

O.Berk Introduces Penelope Set

The Cosmetic Packaging Group, a division of O.Berk Company, has introduced the Penelope Set of flint glass lotion bottles in 30ml, 20-410 finish and 60ml, 24-410 finish. The cylinder-shaped bottles can be enhanced with decorating,as well as a variety of closure options.

More info: www.oberk.com

Transparent Packaging Inc. Adds Scent Feature

Transparent Packaging Inc., Montreal, Quebec, has introduced a scented, transparent packaging box that not only allows consumers to see the product, but according to the firm, also entices the consumer to pick the product up off the shelf to smell it—thus getting the product a step closer to being placed in the shopping cart. Transparent says this multi-sensory innovation allows brand owners and consumer product manufacturers to attract consumers with another of their product’s key attributes—its fragrance—without the addition of a secondary paper scratch and sniff sticker, which it says can have a denigrating effect on the packaging image.

More info: www.tpackaging.com

World Wide Packaging Offers Lipgloss Filling

World Wide Packaging, LLC, offers value-added fillings for a complete range of packaging solutions. The company recently introduced eye-catching dual- and triple-layered lipgloss filling in elegant transparent cases. In addition to its shelf appeal, the layered lipgloss filling also offers lightweight, comfortable texture; smooth, soft shine with medium coverage; sparkling shimmer due to pure diamond powder, iridescent pearl and micronized crystal powders; triple softening effects of coconut oil, apricot kernel oil and vitamin E; protection from free radical damage with acai pomegranate and grape seed antioxidants; and fragrant pomegranate flavor.

More info: www.wwpinc.com

Axilone Provides Cap for Narciso Rodriguez

Made of Surlyn PC 2000, Axilone’s cap harmoniously covers the bottle designed by Ross Lovegrove in collaboration with Narciso Rodriguez for his women’s fragrance Essence. The capstripping requires no use of slides, and thanks to a direct removal of the piece from the mold, no mold parting line is visible and the cap remains transparent. The production cycle time has been shortened to ensure the quick launch of the product on the market.

More info: www.ileos.com

TricorBraun’s Laminate TubesSqueeze Out Savings

New laminate tubes from TricorBraun were designed to help manufacturers squeeze out up to 20% additional savings over traditional extruded tubes. Accord-ing to the company, not only are laminate tubes more economical, these are also manufactured with a new technology that reduces the appearance of the seam. The seam in a conventional extruded tube, says a company spokesperson, is a design deterrent and is regarded as an important shortcoming by cosmetic manufacturers. Graphic improvements are possible with the laminate tubes because they can be printed flat. This gives manufacturers the opportunity to use holographic embellishments, which were never possible with extruded tubes.

More info: www.tricorbraun.com

RPC Adds ‘Magic’ to ClarinsMen

RPC Bramlage-Wiko’s Magic SL dispensing system has been selected by Clarins for use in a stylish pack that incorporates a translucent plastic cap and a striking aluminum band. As eye contour skin care products are new in the ClarinsMen range, Clarins required a dispenser that would ensure accurate dosing as well as complement the upscale appearance of the ClarinsMen brand. Magic SL is designed to ensure the controlled dosing and hygienic application of creams, gels and lotions across a range of viscosities. The easy-to-use airless dispensing system provides the required amount of product in one measure, avoiding the inconvenience of multiple dispenses, while its unique design is optimized for consistent performance.

More info: www.rpc-group.com