09.17.09
Innovation is the Name of the Game
We’ve all done it. Assumed that because we’ve been successful doing a certain job, in a certain industry for a long time, we can just go along doing things “the way we always do.” But we’re all wrong.
The best way to slide from success to failure is be complacent and stop learning. It’s time to check Meetings (p. 96) and commit to attending a conference, an exhibition or a symposium to keep up to date on what’s going on in this beauty business of ours.
HBA Health & Beauty America has two events (p. 8) scheduled for this spring—one for ingredients and one for packaging—that will present the latest advances in these specialized areas. And for those of us in the NY metropolitan area, you don’t even need to get on plane to attend.
Estée Lauder Companies (p.17) is so committed to maintaining the best, high quality, value-driven packaging for all its 19 brands that it has created a network of teams dedicated to seeking out and developing innovations here and around the world.
The entire ‘cosmeceuticals’ category (p. 19) is predicated on innovation—creating products that not only enhance skin-deep images, but also can improve features below the surface. The packaging for these products must walk a fine line, balancing the need to reflect wellness/medical with brands that may be luxury or targeted to a trendy audience.
A friend in another industry once told me that we all should understand that we would need to reinvent ourselves and/or our businesses every few years. “If you can’t find a way to change with the needs of the time, you will fall behind,” he advised. Since then, I’ve had three different jobs on three different magazines and I continue to learn new things every day.
Take a look through the Corporate Profiles section (p. 31) and see how these companies are changing to provide the best in packaging and services.
Change is not only good, it’s essential. We welcome comments and suggestions on how we can change to serve you better. Go to www.CosmeticPackagingandDesign and check us out online.
We’ll be looking for at the HBA Packaging Symposium,
