As the beauty industry's landscape evolves, taking a moment to examine consumer behaviors, shopper concerns and future trends is crucial in remaining competitive. Revieve’s most recent 2023 Retail Trends data and zero- and first-party data collected directly from shoppers reveal paramount beauty and skincare insights highlighting the latest consumer concerns and trends for the remainder of 2023 and the beginning of 2024.
 
The following invaluable discoveries depict what beauty and skincare shoppers are looking for when making new purchases. These discoveries empower brands and retailers to craft comprehensive consumer profiles and make confident business decisions informed by current market demands.

It’s All About Skin

Overall, data reveals that consumers are most concerned about wrinkles, eye bags and visible pores, but those concerns vary slightly when further segmented by skin type; a majority of consumers experience combination skin (42%), followed by dry skin (22%), and oily skin (20%).

Aging Is Universal

Revieve’s data-driven approach highlights top categories for beauty and skincare concerns, including aging. Normal skin and dry skin users are concerned with aging; however, the specifics differ. For normal skin users, their primary concerns with aging involve visible pores and wrinkles. However, dry skin users express concerns with aging specific to dark circles and redness.

Innovation Is Essential

Recent insights from Revieve were largely influenced by digital native Gen Z consumers (40%), encompassing those under the age of 30. Gen Z is impacting the market by increasingly utilizing AI platforms to seek skincare solutions and make purchase decisions. Revieve’s partners also saw a 13% increase in user engagement among AI-powered skincare platforms compared to the previous quarter.
 
As brands strategize for 2024, technology solutions should be leveraged to unlock opportunities, drive success in the marketplace, and position brands to directly target consumers’ concerns and thrive in the new year.
 
About the Author
Sampo Parkkinen is CEO & Founder, Revieve, a technology company delivering consumer-centric personalized digital brand experiences powered by AI/AR.
 
Also read Parkkinen’s previous article for Beauty Packaging: “Unlocking the Consumer Journey: Insights and Predictions for Beauty Brands.”