09.08.09
HBA Global Expo Touts Expanded Program
More than 16,000 attendees expected at this year’s event will be treated to an extensive variety of educational sessions in addition to a bustling exhibit area.
For starters, the 17th edition of the leading product development event and educational
conference for the personal care, fragrance, wellness and cosmetic industries kicks off with what promises to be a stimulating keynote address by organic and naturals pioneer Horst M. Rechelbacher, founder of Intelligent Nutrients and Aveda. Rechelbacher will share his unique insight and his consumer passion for all things natural and organic.
Lisa Price, founder of Carol’s Daughter, will follow Rechelbacher, sharing details of her revolutionary deal with Disney for a new product line; Price will also present HBA’s first annual “Positively Beautiful” award.
On the Exhibit Floor
A wide-ranging array of international suppliers will fill the expansive show floor, providing hands-on access to thousands of new products and packaging components and materials including bottles, caps, labeling devices, delivery systems, sustainable options and more. Productsand services include private label, contract manufacturing, prestige and mass market packaging
components, delivery systems, design firms, raw materials and ingredients.
HBA’s popular New Products Innovation Showcase groups together some of the most inspiring new products available throughout the Expo. On display will be an array of new products and services ranging from the latest in skin care formulations and delivery systems to unique and sustainable packaging design. During the HBA event, Mintel’s industry analysts will provide insight to marketing and product development teams on just how these new exhibitor trends and technologies will impact their future branding and product developments as well as help them revitalize existing lines. Mintel representatives, including Nica Lewis, head consultant Mintel Beauty Innovation—and a member of Beauty Packaging’s board of advisors—will also discuss four global trends spotted in the beauty industry: Austerity Chic, Turbo Beauty, Extreme Ethical and Innovative Packaging.
The new Material ConneXion Center will be a global platform for material solutions and innovations. On display will be smart substances, intelligent interfaces and sensory surfaces that are transforming design.
In addition, the HBA International Package Design Awards (IPDA) showcase will feature this year’s hottest brand designs in cosmetics, fragrance, personal care, skin care, and sustainable packaging. Please see page 34 of this issue for a preview of this year’s HBA IPDA finalists. Awards will be presented at the HBA IPDA Showcase, located in Beauty Packaging and Happi’s Booth 1607 on the HBA Global Expo show floor on Tuesday, September 15 at 4:45 p.m.
Five Conference Tracks
HBA’s conference program has been redesigned to include five conference tracks, covering private label, X-ceuticals, industry trends, green business and the core HBA conference of marketing and technical sessions. Three technical workshops ensure coverage of every aspect of the health and beauty space.
What lies ahead in the industry? The Trends Conference, a first for HBA, will delve into what will be new and what will be hot in 2010.Representatives from The NPD Group will join trend spotters from top spas, manufacturers, and retail outlets to discuss the market drivers and buying patterns that will influence future beauty business success.
Another first for HBA is the Private Label & Copack Conference, which will investigate the ins and outs of private label and contract packaging—both of which are growing and profitable segments of the health and beauty market.
With more consumers looking for new products that will enhance their well-being and beauty, HBA’s two-day X-Ceuticals Conference will explore the confluence and synergy of nutraceuticals and cosmeceuticals in the product development cycle. Conference attendees will learn about novel ingredients, processes, technical innovations and regulations that will help companies bring these products to market.
How can companies successfully develop eco-friendly business practices including winning strategies for greener personal care products?
The two-day Green Conference will cover color cosmetics, ethno-botany, skin care formulations, aqueous fragrances, sustainable packaging, and the latest sunscreen regulations.
The extensive HBA Marketing and Technical Conference features 36 sessions providing an in-depth look at the strategic and technology drivers in the health and beauty space. Top of mind topics in marketing include new distribution channels, gender, generational, and demographical buying patterns as well as innovations in distribution, product development, sales channels and media options. The technical sessions include how to reduce R&D costs without reducing quality, botanicals and nutricosmetics, novel anti-aging, skin and personal care ingredients and bioplastics.
The three technical workshops take a scientific approach to beauty, offering an intensive educational experience on Medical Sourcing, Bio-Actives and the Skin, as well as Anti-Aging: Stem Cells, Sirtuins, and Beyond.
One Location, Two Shows
This year, The Spa & Resort/Medical Aesthetic Expo & Conference will co-locate at HBA Global Expo, September 15-16, to bring attendees the full spectrum of the product development cycle. Complimentary admission is included with an HBA Global Expo show badge.
More info: www.hbaexpo.com
