Spotlight on Dispensers

Dispenser suppliers are pushing the envelope in terms of design and creativity. Following is a look at the latest products offered to the beauty industry.

When deciding upon a package, brand marketers must continually look for ways to marry functionality with aesthetics. One of the key components to any package is the dispenser. Whether a simple cap or a sophisticated pump, the product needs to be dispensed in the appropriate amount and without any hassle to the end user. And while its main role in a package is decidedly practical, there’s no reason why a dispenser must hamper the look of the package or the overall brand image. In fact, many marketers use the dispenser to enhance the product presentation. Take for instance, Britney Spears’ curious, where a bulb sprayer became an integral part of the overall look.

The packaging industry continues to offer its beauty customers creative ways to dispense products. This year’s new dispensers include a variety of airless innovations, miniatures, and even a one-handed pump. The pumps and sprayers featured on the following pages offer customers ease of use, cost-effective alternatives, or just a little extra style.

The Symplicity Life
Airspray BV
Alkmaar, The Netherlands
31 (0) 72 541 4666

The Symplicity line of dispensers is designed for lotion dispensing. It includes a standard neck finish of Sp28/410 and allows for a 4 mL output, making it particularly suited for personal care applications that need more coverage. The all-plastic pump incorporates water resistant capabilities. A locking function for transportation and to prevent accidental use is also included.

Dispenser Cap
Alcan Packaging Cebal
Norwalk, CT
(203) 845-6300

Alcan Packaging Cebal is offering Cap-It-All, a range of oriented, snap-on, flip-top caps that will increase your brand identity. The 2" dispenser caps come in two shapes. The Meridian offers gentle curves for a soft image. The Regal provides strong angles for a slender, upscale look. Both designs are patented.

Patented Neck Finish
Brad-Pak
Garwood, NJ
www.brad-pak.com

Brad-Pak Enterprises has patented a neck finish for bottles that gives a controlled directional pour of the product. The design gives the package a new look to differentiate it from the competition. The dispensing system works well in a variety of cosmetic and personal care applications.

Mini-Misters from McKernan
McKernan Packaging Clearing House
Reno, NV
(775) 356-6111
www.mckernan.com

McKernan is distributing the Mini-Mister, a mini-trigger sprayer from Saint-Gobain Calmar. It is user friendly and despite its tiny size, it is able to handle high-viscosity lotions and gels. The mister is available in a variety of colors including translucent green, yellow, blue and pink, as well as standard black, white and natural.
Mini-Trigger Sprayers, Now in Color
Cosmetic Packaging Group/O.BERK Company
Union, NJ
(888) CPG-BERK
www.oberk.com

The 24-410 Mini-Trigger Sprayers now come in color. The sprayers can be manufactured in a custom color or may be purchased from stock in natural. They have 360º rotating heads and locking clips to allow for non-spillage during ship­ping.The poly­pro­pylene sprayers ma­in­tain increased flow and output spray volume.

Gel and Lotion Pump
Pfeiffer
www.pfeiffer.de

Cremosa is the fruit of a collaboration between DieterBakicDesign and Pfeiffer. It features a matte finish and conical shroud. The shape of the haptic actuator makes for ergonomic handling. Cremosa is suited for gels and lotions aimed at the middle and high-end cosmetic field.
The Cremosa lotion and gel pumps come with a 24/410 closure and are lockable in plastic and metal. The lotion pump can handle a dose volume of 0.28 mL and .50 mL. The gel pump features a dose volume of 0.2 mL.

See Boston — the Boston Pump, That Is.
Cospack
Edison, NJ
(732) 548-5858
www.cospackamerica.com

Boston — aside from being a hip East Coast city — it’s also a new pump.Boston is an airless dispenser pump that can be fitted on any of Cospack’s series of airless bottles, including the Paris and Chicago Series. With its large actuator surface area and orifice, this pump is suited for men’s lines, as well as for higher viscosity products such as liquid foundation.Boston pumps can be fitted for airless bottles ranging from 15 mL to 150 mL.
Airless Dispensing Paired With Tube
Rexam Dispensing Systems
Purchase, NY
(914) 251-8420
www.rexam.com

Rexam Dispensing Systems has paired its SP343A airless pump with a tube. The combination provides high-precision dispensing of a wide variety of formulas. According to the company, filling is as convenient as with a capsule tube. The Snap On system — where the pump snaps into place — provides for easy assembly. And the combination also provides good restitution of the formula, with a rate of emptying in excess of 90 percent, according to the company.

Manufactured in partnership with Linhardt, the Dispenser Tube is available in a diameter of 35 mm.

Fine Mist Trigger
SeaquistPerfect Dispensing
(847) 639-2124
www.seaquistperfect.com

SeaquistPerfect Dispen­sing’s new 190 mcl Fine Mist Trigger fits standard bottles with 24-410 closures. It features an integrated twist lock feature and is especially suited for hair care and suncare products, where a highly directional fine mist is desired.

Pull Off Magazine, Spray on Self
Valois of America
(845) 639-3669
www.valois.com

Just out is Imagin, a new patented sampling system with a spray dispenser. The sample paperboard package starts off flat. When a consumer pulls the tab, a sprayer is revealed and the package expands. The consumer can press on the construction to dispense. The product can be used in a variety of ways, including distribution in catalogs or for magazines. Estée Lauder will be using the sprayer sampling system in an issue of US Weekly magazine.

Look Mom, One  Hand
TricorBraun
St. Louis, MO
(314) 569-3633
www.tricorbraun.com

The OHP (One Hand Pump) is in unit cavity prototype stage, built around a 2cc lotion pump, but has been designed for manufacture with an assortment of dispensing amounts. The pump works by straddling one’s fingers around the stem and pressing downward, enabling the product to be dispensed into the palm of the hand. The company foresees this product being especially ‘handy’ in hair salon and pet grooming settings. The product is to be manufactured in lock-up and lock-down versions, and with TPR bi-injected, soft-touch pads.