Features

CEW Beauty Awards

Which products will win distinction this year? Here�s a recap of last year�s winners to spark your enthusiasm for 2010�s eagerly awaited announcements.

01.25.10

CEW Beauty Awards

Which products will win distinction this year? Here’s a recap of last year’s
winners to spark your enthusiasm for 2010’s eagerly awaited announcements.

By Pamela L. Kerpius, communications coordinator, CEW

Beauty industry professionals are gearing up for the most highly regarded product event of 2010: The CEW Beauty Awards.This year’s awards honor products in more than 30 categories as voted on by CEW members, the experts in the beauty industry.

The event kicks off with a pre-award show demonstration.Held this year on March 3rd at the Metropolitan Pavilion in New York City, the product demonstration features a bounty of beauty products—hundreds of new products from beauty companies worldwide—on display for thousands of attendees to sniff, rub and sample.

This means big exposure for award entrants, as it allows them to showcase their products and educate voting members.Attendees receive a gift bag with products from participating entrants to let the lasting benefits of their product really sink in.

CEW members vote for their favorite products, and the finalists from this pool are then selected by CEW board members.All ballots are confidential, and tabulated by Ernst & Young. Winners are announced at the annual Beauty Awards Luncheon on May 21st at the Waldorf-Astoria in Manhattan.

In 2009, there were nearly 550 entries for the CEW Beauty Awards, including 140 finalists from 28 categories of mass products (sold at drugstores) and prestige products (sold at department and specialty stores).

Listed below, by category, are all the 2009 CEW Beauty Award winners, including the winner of the Indie Beauty Award, a category designed specifically for the brightest new startup in the world of beauty.

2009 WINNERS

BATH AND BODY

Body Treatment - Mass
Avon Products, Inc. Anew Clinical Professional Stretch Mark Smoother

Body Treatment - Prestige
Ojon Tawaka “The Ball”

Scented Bath & Body - Mass
Vickery & Clarke Natural Apothecary Eucalyptus & Peppermint Cold & Sinus Soak

Scented Bath & Body - Prestige
Fresh Fig Apricot Bath and Shower Gel

FACIAL SKIN CARE

Acne Treatment
Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser

Anti-Aging - Mass
Olay Regenerist 14-Day Skin Intervention

Anti-Aging - Prestige
Clinique Even Better Skin Tone Corrector

Cleanser & Scrub - Mass
Neutrogena Wave Power Cleanser and Deep Clean Foaming Pads

Cleanser & Scrub - Prestige
Fresh Appleseed Brightening Exfoliant

Eye Treatment - Mass
Garnier Nutritioniste Skin Renew Anti-Puff Eye Roller

Eye Treatment - Prestige
Shiseido White Lucent Brightening Eye Treatment

Moisturizer - Mass
Olay Definity Color Recapture

Moisturizer - Prestige
Estée Lauder Time Zone Line and Wrinkle Reducing Moisturizer SPF 15

HAIR

Hair Care, Style & Coloring - Mass
Avon Products, Inc. Advance Techniques Grey Root Touch-Up

Hair Care, Style & Coloring - Prestige
Living Proof, Inc. Straight Making No Frizz Styling Cream for Medium to Thick Hair

MAKEUP

Eye Product - Mass
L’Oréal Paris Double Extend Beauty Tubes Mascara

Eye Product - Prestige
Lancôme Ôscillation

Face Product - Mass
CoverGirl Simply Ageless Foundation

Face Product - Prestige
Giorgio Armani Face Fabric Foundation

Lip Product - Mass
Avon Products, Inc. Pro-To-Go Lipstick

Lip Product - Prestige
YSL Rouge Volupté Silky Sensual Radiant Lipstick SPF 15