05.10.17
Don’t miss the conference moderated by Marc Rosen today, May 10th, at 2 pm at Luxe Pack New York — ‘Packaging the Brand Experience.’
Experts will discuss how the package becomes “the physical manifestation of the brand concept, name, and product,” Rosen says — describing it as “the ‘silent salesman’ that the consumer reacts to, either in person or through the advertising.”
The speakers are Ted Owen, vice president, Global Package Design, Clinique; Jonathan Ford, CEO, Pearlfisher; Alejandra Thomson De Jordan, marketing director, Chanel Fragrances; and R. Scott Creighton, principal, Creighton Advisory LLC, marketing strategy & coaching.
Experts will discuss how the package becomes “the physical manifestation of the brand concept, name, and product,” Rosen says — describing it as “the ‘silent salesman’ that the consumer reacts to, either in person or through the advertising.”
The speakers are Ted Owen, vice president, Global Package Design, Clinique; Jonathan Ford, CEO, Pearlfisher; Alejandra Thomson De Jordan, marketing director, Chanel Fragrances; and R. Scott Creighton, principal, Creighton Advisory LLC, marketing strategy & coaching.
