A panel discussion titled "Whimsical Packaging in an Omni-channel World: Connecting with Millennial Consumers" will take place on Monday, July 10th from 11:00am-12:30pm at Cosmoprof North America.

Panelists are Sophie Maxwell, futures director, Pearlfisher; Natalie Mackey, co-founder, CEO, Winky Lux; and Ian Ginsberg, president, C.O. Bigelow. Beauty Packaging’s Editor-in-Chief, Jamie Matusow, will moderate.

Sophie Maxwell will discuss the millennial mindset and will present the key cultural shifts that are taking place in the beauty category, which are defining the brands they buy into.

Natalie Mackey will be speaking about “The importance of creating visual magic when selling to a Gen Z customer”—a customer that is impatient and overstimulated and highly passionate about beauty. AND—how to go from concept to consumer in 45 days!

Ian Ginsberg, President of C.O. Bigelow, will provide the insider’s perspective of a retailer. His continuous dilemma: As the digital world gets more crowded and attention spans shrink to mere seconds how do you cut through, get their attention and get them to remember you at the point of sale (retail)?

Want to attend?  Get a 50% discount on show tickets here.

See you there!