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Experts Tell-All: Preparing To Bring A Product to Market

Insights on product testing and market strategy.

07.27.18

A highlight of the educational program at Cosmoprof NA is one session called, "Cosmetics Business 102: From Concept To Market."

Pam Busiek, president and CEO, ICMAD, will moderate a discussion that will include insights on product testing, market strategy, and distribution channels.

What is the most effective, logical way of utilizing product testing within the product development process? Does the type of product dictate your ‘go to market’ strategy — and if so, what distribution tips should you keep in mind? These questions and more will be answered.

Craig R. Weiss, president, Consumer Product testing Labs, and Dr. Robb Akridge, co-founder, Pacific Bioscience Laboratories, will discuss why product testing is key to the success of your business.

This conference takes place on Sunday, July 29th, 4 pm - 5 pm. Find more info here.

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