01.29.20
Frédéric Fekkai joins MakeUp in LosAngeles and Luxe Pack Los Angeles for a special conference session to announce a new launch debuting early this year. For almost three decades, Fekkai has shaped the international beauty landscape. Hear how his luxury, heritage brand is adapting for continued success in an ever-changing market.
In another conference, Tess Wicksteed will define luxury beauty. As the strategy manager of Here Design, Wicksteed will present presentation “The Foundations of Luxury,” on Tuesday, February 11, from 9:35 am – 10:15 am. The presentation will aim to define “the radical behavioral differences between luxury and mainstream branding.”
When? Frédéric Fekkai’s session is Wednesday, February 12th, at 1:00 pm and “The Foundations of Luxury,” by Tess Wicksteed is on Tuesday, February 11, from 9:35 am – 10:15 am.
More Info: See the full joint conference program here.
