02.02.24
This year's edition of MakeUp in LosAngeles opens on February 14th—and will celebrate Valentine's Day with a new event, the Show Your Love contest.
Why? "To turn Valentine's Day into a celebration of thriving businesses and joyful connections," show organizers state.
MakeUp in LA hostesses will give visitors two red hearts during the badge-scanning process at the show entrance. Attendees will be asked to give their hearts to their favorite exhibitors to show their appreciation. The exhibitor with the most hearts by Day 2 will take home the Show Your Love Contest trophy.
Why? "To turn Valentine's Day into a celebration of thriving businesses and joyful connections," show organizers state.
MakeUp in LA hostesses will give visitors two red hearts during the badge-scanning process at the show entrance. Attendees will be asked to give their hearts to their favorite exhibitors to show their appreciation. The exhibitor with the most hearts by Day 2 will take home the Show Your Love Contest trophy.
