Experts Discuss 'Beauty Fueled by Science' at MakeUp in NewYork

Experts discussed "the future of beauty" during a conference at MakeUp in NewYork—and it's a future fueled by science. 

Leila Rochet, Chief Inspiration Officer and CEO of Cosmetics Inspiration & Creation, moderated the discussion titled, Recoded Future – Pioneering a Future Fueled by Science. (Rochet he is shown above, second from the left.)

The following speakers shared their insights:

• Alex Rawitz, Director of Research & Insights at CreatorIQ (shown above, far left)
• Edna Coryell, co-founder and CEO of Mother Science (shown, second from right)
• Irina Mazur, Chief Product and Marketing Officer, Revieve (shown, far right)

One key takeaway was the importance of evidence in marketing beauty. Beauty consumers want data and proven claims. To succeed in the crowded beauty market in the future, brands will need to invest more in testing to show clinically proven results and research-backed claims—because savvy consumers are looking for this information before making a purchasing decision.

Stay tuned for our full report.