Nancy Jeffries05.21.15
The 21st Annual CEW Insiders’ Choice Beauty Awards took place on May 15, 2015 at New York’s Waldorf-Astoria. The event, presented by Cosmetic Executive Women (CEW), is regarded as the Academy Awards of the beauty industry, and exuberantly celebrates the year’s breakthrough beauty products.
Carlotta Jacobson, President, CEW remarked, “It is hard to believe it’s been 20 years since we began holding the beauty awards.
Left to right, Jeannine Shao Collins, Publishing Director, Meredith;
Jill Scalamandre, Chairwoman, CEW; and Carlotta Jacobson,
President, CEW (photo credit: Patricia Willis Photography)
CEW’s 6,000+ US membership selected 210 finalists from more than 750 entries, and special awards were presented for the Eco Beauty category, Best Seller in mass and prestige, the Iconic Beauty award, the Indie Brand award, the Most Buzzed About, and the QVC Beauty Quest award, in which QVC searched for six brands for a chance to be featured on QVC.
“Every year there are countless innovations and advancements in the industry and we rely on these Beauty Awards to feature the very best,” said Jacobson. “Our list of winners represents the most groundbreaking products, perfectly curated by CEW experts. This year we are thrilled to bring consumers the first ever Insiders’ Choice Digital Beauty Guide to help them discover the most innovative products of the year and make informed purchasing decisions,” noted Jacobson.
The digital magazine includes winning and finalist products, expert tips from industry insiders, trend forecasts, and clickable icons to purchase products. An online version of the guide is available on CEW.org (view CEW's digital magazine here) and an app version is available on the Apple App Store and Google Play, by searching “CEW Beauty Awards Insiders’ Choice Guide.”
Other firsts at this year’s event, included for the first time in award history, a tie in the Eco Beauty Award category, between COOLA Suncare and Marula Pure Beauty Oil. This award, sponsored by Givaudan, is given to a brand that has moved further toward the goal of sustainability. CEW also awarded T3 Whirl Trio Interchangeable Barrel Styling Wand in the new Hair Tools category. This category highlights tools that aid in the styling and preparation of hair, including blow dryers, curling irons, flat irons, and brushes.
The presenters at the event. (photo credit: Patricia Willis Photography)
A roster of celebrity presenters and sponsors contributed to the festivities, with such notables as Martha Stewart, Founder & Chief Creative Officer, Martha Stewart Living Omnimedia; Louis Licari, Owner of the Louis Licari Color Group, Contributing Editor to the Today Show; Dr. Ellen Marmur, Founder and President, Marmur Medical; and Gretta Monahan, Style and Beauty Expert on TLC’s Brides Gone Styled, on hand to present the honors.
Event sponsors this year included Meredith Corporation, Givaudan, QVC, Costco Wholesale, Nordstrom Beauty, Beauty Inc, Arcade Beauty, which noted it has combined the history and innovative solutions of Arcade Marketing and Le Papillion/Bioplan, to create Arcade Beauty, Birchbox, RPG, Conair, MaCher, Albea, Rpr Marketing Communications, Mintel, Piper Jaffray & Co., Nielsen, Yes to Inc., P&G Beauty, Kao USA Inc., KraftWorks, Consultancy Media, Suite K, Films for Industry, Tempt In-Store Productions, WWD, NPD Group, and EY.
There was also some news about Arcade, which was listed in the event program - it is now known as Arcade Beauty. An insert in the event program, produced by the supplier, featured a paper disc that said: "Uncover the Future of Sampling." On the back, was a list of the numerous sampling technologies the supplier offers, including: ScentStrip, Rollerballs, MicroDot, MiniSprays, Scratch & Sniff and more.
The 2015 CEW Beauty Award Winners
Acne Treatment
Estée Lauder - Clear Difference Targeted Blemish Treatment
Anti-Aging Mass
La Roche-Posay - Pigmentclar Dark Spot Correcting Serum
Anti-Aging Prestige
Shiseido Cosmetics America- Ultimune Power Infusing Concentrate
Bath and Body Mass
Jergens - BB Body Perfecting Skin Cream
Bath and Body Prestige
Urban Decay - Naked Skin Body Beauty Balm
Best Seller Award Mass
Coty Inc. - Sally Hansen Miracle Gel
Best Seller Award Prestige
MAC Cosmetics - Mineralize Skinfinish Natural
Cleanser & Scrub
GLAMGLOW - Powermud Dualcleanse Treatment
Eco Beauty Awards presented by Givaudan
COOLA Suncare
Marula | Pure Beauty Oil
Eye Product Mass
FLOWER - Eye 2 Eye Eye Marker & Volumizing Mascara
Eye Product Prestige
Lancôme - Grandiôse Mascara
Eye Treatment Mass
L'Oréal Paris - Revitalift Miracle Blur Instant Eye Smoother
Eye Treatment Prestige
Shiseido Cosmetics America - Benefiance Wrinkleresist24 Pure Retinol Express Smoothing Eye Mask
Face Product Mass
Laneige - BB Cushion
Face Product Prestige
Charlotte Tilbury - Wonderglow Instant Soft-Focus Beauty Flash Primer
Hair Coloring Product
L'Oréal Paris - Superior Preference Mousse Absolue
Hair Shampoo/Hair Conditioner
Living Proof - Curl Conditioning Wash
Hair Style/Hair Care
Living Proof - Instant Texture Mist
Hair Tools
T3 - Whirl Trio Interchangeable Barrel Styling Wand
Iconic Beauty Award Mass
Crest - 3D White Whitestrips
Iconic Beauty Award Prestige
Estée Lauder - Advanced Night Repair Synchronized Recovery Complex
Indie Brand Beauty Award presented by Piper Jaffray & Co.
Nudestix
Lip Product Mass
Sonia Kashuk - Dewy Luxe Lip & Cheek Balm
Lip Product Prestige
Dior - Addict Fluid Stick
Lip Treatment
Fresh - Sugar Lip Serum Advanced Therapy
Men's Grooming
LAB SERIES Skincare for Men - Age Rescue+ Water-Charged Gel Cream
Men's Scent
Dior - Homme Eau for Men
Perfumer for Men’s Scent
Parfums Christian Dior
Moisturizer Mass
Laneige - Water Sleeping Mask
Moisturizer Prestige
GLAMGLOW - Thirstymud Hydrating Treatment
Most Buzzed About Mass
L'Oréal Paris - Advanced Suncare Quick Dry Sheer Finish Spray SPF 50+
Most Buzzed About Prestige
Lancôme - Grandiôse Mascara
Nail Product
Coty Inc. - Sally Hansen Miracle Gel
QVC Beauty Quest Award
Scalisi Skincare
Skincare Tools
FOREO - Luna™ T-Sonic™ Cleansing and Anti-Aging System
Sun Product
Shiseido Cosmetics America - Ultimate Sun Protection Spray SPF 50+
Women's Scent Mass
Coty Inc. - Love 2 Love Jasmine + Sparkling Mimosa
Perfumer for Women’s Scent Mass
Firmenich
Women's Scent Prestige
Coty Inc. - Marc Jacobs Daisy Dream
Perfumer for Women’s Scent Prestige
Firmenich
