Nick Dormon01.18.16
As we begin another year, inner health and outer beauty is back on the agenda. 2015 saw a leading trend toward the idea that what we put into our bodies will radiate outwardly.
Natural super foods with cleaner ingredients, clearer labeling and free-from products have all gained traction. With consumers looking to up their commitment to beauty from the inside out, the world of beauty supplements is an area hot with opportunity.
The author, NIck Dorman
Our understanding of beauty from the inside out has given rise to an exciting array of existing beauty supplements in the form of skin-plumping collagen pills, plant-based proteins, digestive aids and powdered greens among many others. As more beauty brands enter the world of nutritional supplements, we will see exciting advancements.
Personalization will be key as products are developed to our individual needs and change with us as our needs vary. However, as the market becomes more saturated, beauty supplements will need to feel as unique as we are, and this should be reflected in their packaging design.
The integration of diet and beauty opens up both challenges and opportunities. As we have seen previously in the food category, once a product has a buzz around it; quinoa, coconut, birch water or baobab—it’s every brand for itself in the fight to get noticed.
There is a fantastic opportunity for new beauty supplements to really stand out by exploring exciting, new aesthetics for their branding. As beauty supplements become more prolific and mainstream, we will see further interesting developments in brand design as more explanatory, expressive and differentiated designs will be required to communicate unique propositions and claims—helping consumers select one brand over another.
Product design will be key, with structural packaging and functionality really setting brands apart. The Super Elixir’s nourishing protein by Welleco Australia bases its look on its own unique structural design. Similarly, Fountains concentrated beauty supplements combine a modern design with structural packaging reminiscent of old-fashioned apothecary bottles.
Exciting New Aesthetics
As with the health food sector, design and branding can provide the necessary information and also create desire through exciting new aesthetics. Clean and Lean’s packaging design is based around the natural and vibrant beauty of its ingredients—highlighting the strong link between beauty and food while moving away from a clinical expression.
Strong Nutrients’ unique design is also a world away from traditional medicinal looking vitamin bottles, with illustration and naming creating standout. Similarly, Kiki Health creates a typographic led packaging design where the product information becomes the look and feel.
As we continue our desire to optimize our bodies, the world of beauty supplements will progress in exciting ways as we move into the future.
Brand design must showcase product benefits in unique and exciting ways that really show an understanding of our complex individual needs. Own-able shape and function will be key as well as design aesthetics that reflect efficacy through vitality and thriving beauty, rather than medicinal or clinical expressions.
ABOUT THE AUTHOR
Natural super foods with cleaner ingredients, clearer labeling and free-from products have all gained traction. With consumers looking to up their commitment to beauty from the inside out, the world of beauty supplements is an area hot with opportunity.
The author, NIck Dorman
Personalization will be key as products are developed to our individual needs and change with us as our needs vary. However, as the market becomes more saturated, beauty supplements will need to feel as unique as we are, and this should be reflected in their packaging design.
The integration of diet and beauty opens up both challenges and opportunities. As we have seen previously in the food category, once a product has a buzz around it; quinoa, coconut, birch water or baobab—it’s every brand for itself in the fight to get noticed.
There is a fantastic opportunity for new beauty supplements to really stand out by exploring exciting, new aesthetics for their branding. As beauty supplements become more prolific and mainstream, we will see further interesting developments in brand design as more explanatory, expressive and differentiated designs will be required to communicate unique propositions and claims—helping consumers select one brand over another.
Product design will be key, with structural packaging and functionality really setting brands apart. The Super Elixir’s nourishing protein by Welleco Australia bases its look on its own unique structural design. Similarly, Fountains concentrated beauty supplements combine a modern design with structural packaging reminiscent of old-fashioned apothecary bottles.
Exciting New Aesthetics
As with the health food sector, design and branding can provide the necessary information and also create desire through exciting new aesthetics. Clean and Lean’s packaging design is based around the natural and vibrant beauty of its ingredients—highlighting the strong link between beauty and food while moving away from a clinical expression.
Strong Nutrients’ unique design is also a world away from traditional medicinal looking vitamin bottles, with illustration and naming creating standout. Similarly, Kiki Health creates a typographic led packaging design where the product information becomes the look and feel.
As we continue our desire to optimize our bodies, the world of beauty supplements will progress in exciting ways as we move into the future.
Brand design must showcase product benefits in unique and exciting ways that really show an understanding of our complex individual needs. Own-able shape and function will be key as well as design aesthetics that reflect efficacy through vitality and thriving beauty, rather than medicinal or clinical expressions.
