Trendalytics released its latest Beauty Forecast report—here's a peek at what will be trending in 2023.
These four key trend directions may soon influence everything, from hair and makeup to ingredients—and colors for packaging.
Trendalytics is a "brand intelligence platform." Its team uses a proprietary algorithm to identify themes. Trends are categorized according to where each is in its lifecycle—'emerging' or 'safe bets'.
Several trends are noted within each trend story below, and whether it is an 'emerging' trend or a 'safe bet' is noted. Trendalytics explains that emerging trends are likely to grow, while safe bets have been growing—and are expected to continue.
Download the full report at Trendalytics.
Trendalytics' Beauty Forecast 2023
4 Key Trend Stories
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#1—New Natural
The New Natural trend is about hydrating formulas, slicked-back hair, minimal makeup, and a fresh color palette that includes Ice Blue, Taupe, and Peach. It's an "evolved clean" look that means "inclusivity and enhancing what makes us unique," Trendalytics states.
The 'New Natural' trend includes makeup with skincare ingredients, sheer formulas, and "glazed donut skin." Take a look at the #CleanLook hashtag on TikTok, which has over 93M views.
Trendalytics' report also mentions several skincare brands that have entered haircare, including Dr. Barbara Sturm, Drunk Elephant, and Sunday Riley.
Brand to watch—Rhode, launching in June 2022.
Emerging
- Adaptive Beauty
- Cooling Globes
- Glossy Lip
Safe Bets
- Under Eye Patches
- Hydrating Lipstick
- Serum Foundation
#2—Nocturne
'Nocturne' is a trend direction that "finds beauty in all that happens after dark," Trendalytics' report states. It includes "Indie Sleaze"—think grunge, reinvented. HBO's Euphoria exemplifies this trend and "has successfully created its own aesthetic identity," states the report.
Colors include deep hues combined with brights "to reflect the dichotomy of glam and grunge," Trendalytics states. Lime green,onyx, and burgundy are shown.
Brand to watch—4AM Skin, inspired by 'club culture' and has a mission to give back to the LGBTQ+ community.
Emerging
- Glitter Eyeliner
- Glitter Gel
- Crimped Hair
Safe Bets
- Octopus Haircut
- Fishtail Eyeliner
- Thin Brows
#3—Futura
'Futura' is about the metaverse, the unexpected—and holographic finishes. Turquoise, Silver, and Virtual Purple represent a "tech-infused palette," Trendalytics states, with "digitally-enhanced hues."
Beauty brands are embracing surrealism and NFTS—what's next? Virtual makeup.
Brand to watch—OneSkin, with its topical supplements formulated to penetrate the deepest skin layers.
Emerging
- Colored Eyebrows
- Holographic Highlighter
- Jelly Nails
Safe Bets
- Silver Eyeshadow
- Metallic Eyeliner
- Eyeliner Stickers
#4—Verano
'Verano' is about reconnecting with nature, natural ingredients, and rituals rooted in Latinx culture. Colors are a tropical palette, including terracotta, bright marigold, and deep sage.
'Beachy' looks are a part of this trend story—think textured hair, minimal makeup, and sea-inspired smells. Global influences will also be a factor, such as the vibrant markets and street art in India, Madagascar, and Mexico.
"For Gen Z, addressing the climate crisis is a priority and their buying decisions reflect that," states the report.
Brand to watch—Cermonia, a haircare rooted in Latinx heritage that curates ingredients from Latin America.
Emerging
- Eco-Friendly Packaging
- Conscious Beauty
- Mermaid Waves
Safe Bets
- Refillable Lipstick
- Aquatic Perfume
- Sunscreen Stick
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