Amazon Premium Beauty is the largest online marketplace and offers brands a new way to reach more consumers. Many brands have already joined the trend and have opened their own official storefront where customers can browse products.
Brands offer a wide range of products and some brands, like Clinique offer personalized recommendations.
Below is a running list of brands that have opened Amazon Premium Beauty storefronts. Check in for updates.
Keys Soulcare by Alicia Keys
The
complete collection of skincare, complexion, body care, color care, and lifestyle offerings and an Amazon-exclusive Deeply Replenishing Squalane Facial Oil.
Clinique
Clinique is the
first ELC brand to open a storefront on Amazon Premium Beauty and offers a Skincare Analysis Tool for personalized product recommendations and skincare regimens.
Kiehl’s Since 1851
Kiehl’s
launched an Amazon storefront with several products that have been awarded Amazon’s Climate Pledge badge via the Cradle to Cradle certification.
Too Faced
Too Faced is the
second ELC brand to open an Amazon Premium Beauty store and has partnered with content creator, Darcy McQueeny, as an official ambassador for the storefront.
Bumble and bumble
Another ELC brand joins Amazon Premium Beauty.
Bumble and bumble offers products as well as a hair styling quiz to help customers find the right products for their styling needs.
Function of Beauty
Function of Beauty hair care brand offers its Target line of products on
an Amazon storefront.
Odele
Clean hair care brand,
Odele now offers seven products on an official Amazon storefront. This allows the brand to reach its customers where they are shopping.
Smashbox
This cult-classic brand known for its primers, has joined Amazon Premium Beauty.
Smashbox offers bestselling products and a 'Primer Finder' to help customers find the primer that meets their needs.
Lab Series
Estée Lauder Companies' men's care line,
Lab Series opened a storefront on Amazon Premium Beauty. Customers have access to educational resources and recommendations to treat their skin concerns.
Vitabrid C12
K-beauty skincare and scalp care
brand, Vitabrid C12 has launched on Amazon with eight of its 'best-selling' products. Six skincare and two scalp care products are now available on Amazon.
Estée Lauder
ELC's flagship brand,
Estée Lauder, has opened an Amazon Premium Beauty storefront. The brand offers a wide range of products and a Virtual Foundation Tool for comparing its Double Wear foundation shades.
Wahl Professional
The professional barbering and styling brand,
Wahl Professional, announced its product portfolio's debut in the U.S. Amazon Premium Beauty Store. The brand offers its Wahl Pro catalog of professional barbering and styling products.
Vichy Dercos
L'Oréal-owned, European scalp care brand
Vichy Dercos has launched a storefront on Amazon Premium Beauty. The brand offers three products, a shampoo, conditioner, and serum, targeted at managing dandruff.
