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Innovative Cosmetics Packaging: A Look at 2017

From applicators to social media stars, it was a creative year in beauty.

Innovative Cosmetics Packaging: A Look at 2017

J-Beauty Brand Launches Botanical Haircare

J-Beauty arrived in the U.S. with NatureLab, a Japanese haircare brand influenced by Zen Buddhism and the Wabi Sabi principle. The brand infused the ethos of its products into the design, focusing on Japanese minimalism and the science of beauty. Bottles are shaped like lab equipment, made out of recyclable PET plastic.

La Mer’s limited-edition box for its new Moisturizing Matte Lotion

Manufactured by MW Luxury Packaging, the innovative package is inspired by traditional pinball machines and Chinese puzzle boxes, that invite customers to play. The letters M, A, T, T and E are made of foam and form a labyrinth. A small recess was included to hold the ball bearing used to navigate the maze. The intent was to get this package into the hands of ‘influencers’ across the globe.

Virospack uses magnets for a new gesture for skin care packaging and application

Ease of use plus the satisfying click of a magnet is taken to new heights with this new dropper concept. The innovative dispenser dropper pack has a magnetic sealing system. The bulb dropper with magnetic closure system and “perfect sealing feel” is comprised of 2 pieces that contain “a multitude of components for an innovative, functional, safe and of course, customizable final result.”

HCT Group’s recent branded innovation for Hourglass

The Hourglass Confession Ultra Slim High Intensity Refillable Lipstick mixes an aluminum cap with a zamac base, delivering a beautifully luxurious finish—and a ‘covetetable’ cosmetic product and accessory. As a bonus to the consumer, the lipstick was made to be refillable to aid in its affordability.

Soapbox packs tell a compelling story

One bar purchased equals one bar donated. In fact, every purchase of a Soapbox product provides a bar of soap—or a month of clean water—to a person in need in the U.S. or elsewhere in the world. The social-mission-based personal care brand recently unveiled new packaging for their line of body washes, bar soaps, liquid hand soaps and hair care, which features the buy-one-give-one business model.

Blisspack’s innovative “3D filling” process

Blisspack’s “3D filling” process (full-size packages, including jars), allows for the creation of complex shapes, including The supplier’s patented process of “freeze dried” products and raw materials. The freeze-dried technology allows for the creation of unique products such as eye shadows and lipgloss, with the advantage of being preservative-free formulas.

Pour Moi is billed as the world's first climate-smart skincare line.

The 8-piece patent-pending collection is a scientifically developed line that uses the world's first effective Climate Energized Beautifiers (CEBs) to follow along when skin changes with the climate. These four climate variations affect the skin, Temperate, Tropical, Desert, and Polar—and Pour Moi tackles each with unique blends of hydrators and active ingredients.

Clinique Fresh Pressed 7-Day System with Pure Vitamin C

Clinique introduced its Vitamin C product as “aging for the impatient,” enabling consumers to “recapture younger-looking skin with the full de-aging power of fresh, potent Vitamin C.” Since Vitamin C naturally degrades over time and is most powerful when it is fresh, this specialized stay-fresh packaging isolates the pure Vitamin C until activation, maintaining its freshness and full power - using single-use packettes.

3INA Launches ‘Otherworldly” UV Collection

3INA explores the duality of day and night, light and dark, with their new UV Collection, ‘Beauty Beyond the Visible’. Featuring a range of fluoro and UV activated products that deliver an otherworldly phosphorescent glow under UV light. The UV secondary packaging pays homage to original 80s/90s acid house and rave flyers brought to life through warped geometric shapes and clean neon color.

AmorePacific’s elegant jar won gold in DuPont’s 29th annual Awards for Packaging Innovation

AmorePacific says its design for the Prime Reserve cream jar “provides consumers the ultimate indulgence and is an attractive addition to their personal care product display in the home.” Made of 10 different components, this molded “jar within a jar” conveys luxury with its feel and weight. Due to AmorePacific’s technology, manufacturers can decorate the outer jars, leaving the inner jar untouched.

From ‘Farm to Face’ standout brand Farmacy Beauty won a DuPont Silver Award

Judges said the brand’s Honey Potion Renewing Antioxidant Hydration Mask package “enhances the user experience because of the outstanding execution of the package design in telling the brand story.” The origami-like box unfolds. Hand-drawn illustrations help to tell a holistic story. A honey comb-shaped glass jar highlights the honey color of the product and has a magnetic lid that holds a steel spatula.

Christian Louboutin’s Les Yeux Noirs Amplifying Lacquer Mascara

Christian Louboutin Beauty’s Les Yeux Noirs Lash Amplifying Lacquer mascara combines “sensual application with the intensely rich color and attention to detail expected from the designer.” Luxurious and slender, it delivers a precise and sensual gesture similar to that of calligraphy. The packaging delves into the symbolism of ancient Egypt, with motifs of lotus flower petals and obelisks melding with Art Deco geometry.

Birkenstock’s iconic sandal footbed, on Packaging

Packaging with cork bottoms link Birkenstock’s skincare line to the DNA of the leading footwear brand. Cork is also in the formulations — it contains suberin, which has a proven lifting effect. The PETG airless bottles are refillable.

Taste Beauty launched Felicia the Flamingo Lip Balm at Sephora

Available exclusively at Sephora, Felicia emerged as a moisturizing, strawberry scented & flavored lip balm shaped just like a flamingo pool float—a must-have item for summer. Packaged in a clear mini beach bag and inspired by the "BYE FELICIA" meme, Felicia arrived as a fun, social media driven conversation piece.