Slideshows

A Look at Loop’s First Partner Brands — in Beautiful, Refillable Packaging

Sustainable packaging is about to get more luxurious than ever, as brands offer refillable shampoo, mouthwash, skincare and more.

A Look at Loop’s First Partner Brands — in Beautiful, Refillable Packaging

Slideshow: Loop Packaging -- Glamorous Deodorant

Axe, Degree, & Dove deodorants are designed to last forever. Unilever states, “Our first deodorants to be circular by design, made from stainless steel and developed to last forever.” Called minim, the new deodorant package is designed to be refilled at least 100 times — and that means approximately 8 years. One refill will last, on average, one month. One refillable will prevent approximatley 100 packs from being thrown away.

Slideshow: Loop Packaging -- Pantene’s Beautiful Bottles

Pantene by P&G, has introduced a unique bottle made with lightweight, durable aluminum for its shampoo and conditioner. The bottle design commemorates the company’s love for the oceans and environment, P&G states. The company says, “These unique bottles, made with light but durable aluminum, are designed to be cleaned, refilled and reused as part of the Loop system.”

Slideshow: Loop Packaging -- A Stylish Upgrade for Seventh Generation

Unilever has given Seventh Generation products a new understated, elegant look. Refillable bottles for its dish soap and hand soap are shown above.

Slideshow: Loop Packaging -- Designed to Show the Planet Love

Unilever is betting consumers will want to convey their love for Planet Earth with its stylish, refillable bottes designed for its Love, Beauty & Planet shampoo, hand wash, and its newly launched Home & Planet Dish Liquid. All are in beautiful, aluminum refillable bottles with pumps.

Slideshow: Loop Packaging -- A Very Stylish Mouthwash

Crest Platinum mouthwash by P&G looks stylish in a refillable glass bottle, topped with a stainless steel cap — and protected with a silicone sleeve. The new formula is alcohol, peroxide, and paraben-free.

Slideshow: Loop Packaging -- New Designs for Dental Care

Signal is Unilever’s popular toothpaste brand sold in France — and Signal Integral 8 toothpaste is a new tablet format, packaged in a refillable jar. To use, just add water. P&G’s Oral B is entering Loop with a breakthrough design for both its electric rechargeable and manual toothbrushes. The durable handle is made out of a unique composite material, largely based on premium minerals. Each handle will be equipped with the unique ClicFit mechanism that allows consumers to only exchange the brush head for recycling.

Slideshow: Loop Packaging -- Ren Skincare is Refillable

Ren Skincare by Unilever will feature 6 if its best-selling body care products and cleansers in refillable glass bottles.

Slideshow: Loop Packaging -- Elegant Looks for Home Products

Home cleaning products never looked so stylish — P&G’s Tide Purclean, a plant-based laundry detergent, is in a new durable bottle made from stainless steel with a simple twist-cap and easy pour spout. Formulated without dyes, it is made at a site that purchases renewable wind power electricity and sends zero manufacturing waste to landfill. P&G’s Cascade will use a new ultra-durable silver plastic container that holds the invidual packs, formulated to save up to 15 gallons of water per dishwasher load by skipping the prewash cycle. Clorox, a subsidiary of P&G, will offer its wipes in a stylish stainless steel container.

Slideshow: Loop Packaging -- A Refillable Air Freshener

P&G’s Febreeze will feature a durable, refillable package that will be available in stores, as the brand tests a new direct-to-consumer refill and reuse model. Febreze ONE (called Zero% in Europe) isn’t made with propellant and doesn’t contain heavy perfumes. The water-based formula utilizes a patented technology using Cyclodextrin, an ingredient derived from corn starch that traps odors. Febreze is already part of the TerraCycle recycling program that has recycled more than 1,000,000 pieces of Febreze packaging from landfill around the world.

Slideshow: Loop Packaging -- Food Packaging Ready to Display

Food products in the Loop platform will also be getting an upgraded look. PepsiCo’s Quaker Oats will be in a steel refillable, resealable canister. Nestle's Haagen Dazs ice cream is in a refillable stainless steel canister, and Unilver's Hellmann’s Organic Mayonnaise is in a glass jar.

Slideshow: Loop Packaging -- New Recycling Systems for Personal Care

P&G’s razors have handles designed for re-use, and Loop will recycle used blades. Gillette Fusion5 ProShield razor will feature a premium razor travel case. One razor blade refill equals up to one month of shaves. Gillette Venus Platinum Extra Smooth razor features the first Venus metal handle, durable and ergonomically designed. The cartridges are made with 5 high-quality blades delivered in a reusable metal tin. Although not reusable, P&G’s Pampers and Always will test collecting used hygiene products from consumer homes for further recycling — using ground-breaking proprietary technology developed by Fater, a P&G and Angelini Group Joint Venture. The technology turns used absorbent hygiene products into secondary raw materials for higher value applications.

By Marie Redding, Senior Editor 01.31.19

Terracycle recently announced at the World Economic Forum 2019 that it is partnering with 25 global businesses, including P&G and Unilever, along with the Schwab Foundation Social Entrepreneur, to launch the Loop Alliance Initiative.

Watch the video here: TerraCycle, P&G, & more unveil Loop -- and discuss the plan to eliminate single-use plastic at the World Economic Forum.

Loop is a new circular platform and innovative concept for reusable packaging. Consumers purchase durable packaging and Loop collects it, either for recycling or refilling, at no charge.

TerraCycle is an international recycling leader, with a mission to help rid the world of plastic -- the new initiative just might help consumers save the planet, one disposable plastic bottle at a time.

The Loop program -- and online Loop store -- will launch in New York and Paris in May 2019.

What Does This Mean for Packaging?

Take one look at the new refillable deodorant packaging or Pantene's beautiful bottles, both shown in the slideshow above -- and you'll see how brands are creating sustainable, durable packaging that is also so stylish.

The program will no doubt inspire greater brand loyalty - and attract new customers to the brands that have the most stylish refillable, reusable packages. The real draw is that they will know they are helping to help save the planet -- so who wouldn't want to join Loop?

It's an exciting time for package designers, as everyday items become more luxurious than ever. Brands are betting that consumers will begin refilling shampoo, deodorant, laundry detergent -- and even ice cream.

Partner Brands

Some of the brands that have partnered with Loop are:

Unilever: Axe, Degree, and Dove deodorants; REN Clean Skincare; Love Beauty and Planet; Love Home and Planet; Rexona; Seventh Generation; Signal; and Hellmann's.

P&G: Pantene; Crest; Gillette; Oral B; Tide; Febreeze; and Cascade.

Thinking about how you can create luxe, refillable and reusable packaging for your beauty brand?

Take a look at the slideshow above for some inspiration.

Photo credits: Photos courtesy of P&G, and Unilever Rethinks Plastic; Lifestyle shots by Terracycle via LoopStore

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