Slideshows

Beauty Brands Take a Stand & Join the Fight for Racial Equality in America

How beauty brands are promoting racial equality on social media as news feeds go black in solidarity.

Beauty Brands Take a Stand & Join the Fight for Racial Equality in America

Beauty Takes a Stand: e.l.f. cosmetics

E.l.f. Cosmetics is donating to @ColorofChange, the nation’s largest online racial justice organization that “moves decision makerrs and government to create a more human and less hostile world for Black people in America.” Because we see beauty in every eye, lip, and face.

Beauty Takes a Stand: Huda Beauty

“Sometimes we see injustice and want to help, but we don’t know how. Start by spreading the word.” Huda Beauty is donating $500k to the NAACP.

Beauty Takes a Stand: Carol’s Daughter

Carol’s Daughter honored recent victims of racial injustice - and their moms - in a post: “In an effort to fight the injustice that takes the lives of too many of our sons and daughters, we are donating to Black Lives Matter, Color of Change, and Your Rights Camp in honor of Tamika’s daughter Breonna Taylor; Wanda’s son, Ahmaud Arbery; and Larcenia’s son, George Floyd.

Beauty Takes a Stand: Anastasia Beverly Hills

Anastasia Beverly Hills posted, "We are pledging $1 million towards the fight against systematic racism, oppression, and injustice." Starting with a donation of $100k to Black Lives Matter, The Innocence Project, The NAACP Legal Defense & Education Fund, Black Visions Collective, and The Marshall Project, the brand will soon announce its initiatives to support black-owned businesses and artists in the beauty industry.

Beauty Takes a Stand: Maybelline

“At Maybelline we believe in inclusivity, equality, and justice for all. Because of this, we are donating to NAACP. Together we can make change happen.”

Beauty Takes a Stand: Benefit Cosmetics

Benefit Cosmetics posted for #BlackoutTuesday on June 2: "We are pausing our regularly scheduled beauty content and shutting down our website to make space for black creators, brands, activists, artists, and community members to be seen and heard."

Beauty Takes a Stand: Marc Jacobs Beauty

Marc Jacobs Beauty says it is donating to Black Lives Matter and urges consumers to sign petitions at the NAACP and Change.org

Beauty Takes a Stand: Cocokind

Cocokind posted about various efforts this week - including donating 100% of online profits on June 1 to Black Lives Matter.

Beauty Takes a Stand: Coty

Coty posted on Instagram: “We stand with our Global Citizen partners in support of Black Americans and people all over the world fighting for freedom, justice, and equal opportunity.”

Beauty Takes a Stand: Fenty Beauty

Fenty Beauty turned its entire website black on Tuesday June 2 for Blackout Tuesday - and stated, "This is a day to reflect and find ways to make real change."

Beauty Takes a Stand: Glossier

“We stand in solidarity with the fight against systematic racism, white supremacy, and the historic oppression of the Black community…” Glossier is also donating $1 million to various organizations and black-owned beauty brands."

Beauty Takes a Stand: Lime Crime

Lime Crime donated to Equal Justice Initiative, a non-profit fighting to end incarceration and excessive punishment in the U.S., along with Black Visions Collective.

Beauty Takes a Stand: Urban Decay

Urban Decay donated to the Minnesota Freedom Fund and Black Lives Matter.

Beauty Takes a Stand: Pattern Beauty by Tracee Ellis Ross

"Donations in the name of the Pattern community will be made to Black Lives Matter, NAACP, Color of Change, and EJI.org. We cannot and will not stand idly by while another black life is senselessly lost."

Beauty Takes a Stand: NYX Cosmetics

N.Y.X. Cosmetics posted “It’s Not OK.” And states, “…and we’re not okay. We stand with our Black community, and will be donating to the Minnesota Freedom Fund and Black Lives Matter.”

By Marie Redding, Senior Editor 06.02.20

As Americans protest against racial injustice since the tragic death of George Floyd, beauty brands are joining the online movement and showing support by sharing posts on social media with the hashtag #BlackLivesMatter.

Many are also taking part in #BlackoutTuesday online on June 2 - with posts about racial equality flooding social news feeds. A few are featured in the slideshow above.

The beauty industry is showing solidarity, as MAC's post literally says. Brands are also promoting black-owned beauty brands. Allure just posted, 24 Black-Owned Beauty Brands to Support Now and Always

Update: The most comprehensive list of black-owned beauty brands is featured here in the News story: Calling Attention to Black-Owned Beauty Brands

Beauty brands are also spreading the word about donations they have made to various organizations, including the NAACP and Black Lives Matter. Some are finding clever ways to illustrate diversity and inclusion with graphics featuring various shades of foundation makeup.

See the slideshow above, which shows the messages that some beauty brands are posting on social media about racial equality -- and the organizations each chose to support.

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