Clean Beauty—Clean Packaging: Here’s a handful of launches that caught our eye.
L’Occitane’s Eco-Refill pouch packages are available for 16 of its best-selling products, including the Shower Oil shown above—and will increase to 25 products by 2022. The refills use up to 90% less plastic than a regular bottle, saving more than 214 tons of plastic each year, the brand says. In-store refill stations for shower gels are also being tested in some L’Occitane stores in Spain and Germany. The brand also plans to transition to using 100% sustainable PET in all its plastic bottles by 2025.
Aether Beauty’s 12-color Radiant Ruby Lip Crème line claims to be the prestige beauty industry’s first fully recycled lip component. According to the brand, “the packaging is made with 100% recycled plastic, no virgin plastic used whatsoever, which saves 25% of carbon emissions. It is 100% PET plastic recycle #1, the easiest plastic to recycle.” The user must cut off the applicator tip before recycling. The secondary box is made with FSC-certified paper and printed with water-based soy inks. A zero-waste color palette is set to follow.
Davinas has a ‘Take Back’ Box in salons to facilitate container recycling. The brand is piloting it in 37 salons across the U.S. The boxes ensure salon guests have an easy way to recycle their Davines packaging. Difficult-to-recycle empties, such as dark-colored plastic, combined materials, and aerosol cans are given another life—put back into circulation, and turned into new products.
Each & Every, a gender-neutral, vegan, and cruelty-free beauty brand, recently became “the first and only deodorant brand to use carbon negative material for packaging,” with the launch of 100% plant-based sugarcane tubes. Sugarcane, a 100% renewable resource, absorbs CO2 as it grows, removing it from the atmosphere. The brand ships in in 100% compostable envelopes.
Garnier recently launched what they call the UK’s first mainstream zero-plastic waste shampoo bar. The 94% plant-based bar is part of the L’Oreal brand’s Ultimate Blends range, and promises that the four blends offer “all the care, foaminess and creaminess of a liquid shampoo in a solid format.” The line will roll out to more countries in Europe.
