There's a growing number of personal care products for kids, as marketers launch bath & body and skincare kines for children and babies.
According to Grand View Research, the global baby care products market size is expected to reach 352.65 billion by 2030. The market is expected to expand at a CAGR of 4.3% from 2021 to 2028.
Shifting consumer preferences are fuleing growth, the report says. Parents are looking for clean baby care products—and more. It states we can expect rapid growth due to consumer preferences "diverting towards utility-driven, superior quality, and premium baby products." Additionally, there is an increasing demand for vegan, paraben, gluten, and synthetic-free products.
The baby cosmetics & toiletries segment is projected to register the fastest growth during the forecast period with a CAGR of 6.1% from 2022 to 2030. Along with offering benefits such as refreshed skin and instant hydration, these products are hassle-free and easy to use. They provide quick solutions for fighting off issues related to infections, dryness, and diaper rashes.
Take a look at the brands in the slideshow above—and here's more about each:
- EVEREDEN—Evereden's co-founder and CEO On How To Elevate Skincare for Kids
- KYLIE BABY—Kylie Baby's Dreamy Packaging Stars Stormi
- LOVE OCEAN—A ‘Whale of a Tail’ Package for Love Ocean
- DOVE KIDS CARE—packaging features positive affirmations
- PROUDLY—Baby Care for Melanated Skin by Gabrielle Union and Dwyane Wade
- EARTH BABY—Strict clean standards & 'Oleosphere' Technology
