11.05.09
10. Henkel
Germany
www.henkel.com
Beauty Sales: $4.4 billion
Corporate Sales: $20.7 billion
Key Personnel: Kasper Rorsted, chief executive officer; Hans Van Bylen, executive vice president, cosmetics/toiletries; Tina Müller, corporate senior vice president, responsible for the worldwide hair, face and oral products business, Henkel; Norbert Koll, corporate senior vice president, Schwarzkopf Professional. Major Products/Brands: Beauty and personal care brands include Schwarzkopf, Schwarzkopf Professional, Indola Clynol, Poly Palette, Country Colors, Natural & Easy, Antica Erboresiteria, Schauma, Seborin, Citré Shine, got2b, Poly Swing, Taft, Dep, L.A. Looks, Zero Frizz and Smooth ’n Shine hair care; Bac, Barnängen, Fa, LaToja, Aok and Diadermine skin care; Scorpio fragrances.
New Products: Taft Powder with Cashmere Touch, Bonde Me, got2b magnetik styling gel, Dial Antioxidant Body Wash with Cranberry & Antioxidant Pearls, Dial Yogurt Body Wash.
Comments: Henkel’s corporate sales in 2008 rose 8.1% to $20.7 billion. Cosmetics and toiletries hit $4.4 billion, a gain of 1.5% over 2007 results. According to Kasper Rorsted, chief executive officer, business was more difficult in North America and Western Europe than in previous years, while in Eastern Europe, the Middle East, Africa, Latin America and Asia, the company continued to post strong growth in both sales and profits.
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In regard to R&D, Henkel’s expenditures in 2008 were approximately $639 million with cosmetics and toiletries accounting for 15% of the total. In January 2009, Phenion GmbH—a Düsseldorf-based firm that had operated as an independent department within Henkel’s R&D unit of cosmetics/toiletries business—became part of Henkel Group.
Henkel remains committed to being green. Between 2004 and 2008, the company’s energy consumption was down 11%, waste was down 30% and water consumption dropped 35%.
There were some changes in Henkel’s U.S.-based operations at the close of 2008. Dial Corp. moved into its new North American Consumer Products facility, which houses 800 Henkel employees, including R&D and administrative staff.
In the second quarter of 2009, Henkel reported a positive trend, achieving sales of an estimated $4.5 billion, though 5% less than in the prior-year period. The Cosmetics/Toiletries segment was able to successfully continue its positive trend with organic sales growth of 3.5%. Thus, the company says that this business sector significantly outperformed its relevant markets, which exhibited negative development overall in the current difficult economic environment. Growth remained strong, particularly in the regions of Eastern Europe, Asia and Latin America; growth in Western Europe also increased. The Hair Cosmetics segment continued to perform very well, as did the Hair Care and Colorants businesses, due especially to contributions from the new brand Syoss, the new Gliss line Asia Straight and the new Schauma Shampoo Hairactive for Men. In the Body Care segment, the Dial brand in the U.S. continued to do well, as did the Fa brand, in Europe. In the Skin Care segment, the focus was on the launch of the new Diadermine series Dr. Caspari. Henkel’s Hair Salon segment significantly outperformed its market.
