10.28.10
10. Henkel
Germany
www.henkel.com
Beauty Sales: $4.3 billion
Corporate Sales: $19 billion
Key Personnel: Kasper Rorsted, chief executive officer; Hans Van Bylen, executive vice president, cosmetics/toiletries; Tina Müller, corporate senior vice president, worldwide hair, face and oral products; Georg Baratta, acting president and CEO of Henkel Consumer Goods.
Major Products: Hair, skin and body products sold under brands including Schwarzkopf, Schwarzkopf Professional, Indola, Diadem, Country Colors, Natural & Easy, got2b, Taft, Dep, L.A. Looks, Zero Frizz, Smooth ’n Shine, Barnängen, Coast, Dial, Tone, Dry Idea, Fa, LaToja, Right Guard, Soft & Dri, Aok, Diadermine,Erboristeria, Denivot, Vademecum.
New Products: Schwarzkopf Essential Color; Syoss professional hair products; Taft Maxx Power Styling Gel; Fa Cream & Oil series; Dial Antioxidant body wash and bar soap; Brillance Intense Couleur.
Comments: Corporate sales fell almost 4% at Henkel last year, but still remained sizable at $19 billion. Cosmetics and toiletries accounted for 22% of sales. By region, Western Europe remained on top, followed closely by what the company terms growth regions (Eastern Europe, Africa/Middle East, Latin America, Asia excluding Japan). Sales dropped a near negligible .2% for Cosmetics & Toiletries, to $4.3 billion.
Skin care accounted for 35% of sales, followed by hair cosmetics and salon products, 32%; body care, 22%; and oral care, 11%. The primary reason for the decline in sales was the hard-hit salon business, as consumers stayed away from hair salons and went the DIY route. Despite the difficulties, Henkel managed to expand share and retain its No. 3 position in the global hair salon market.
Innovative products launched in 2009 included: Schwarzkopf Essential Color, Henkel’s first 100% permanent hair colorant without ammonia and with nature-based ingredients such as lychee and white tea; Syoss, which took off with professional hair care at an affordable price (which Henkel says was Europe’s most successful launch in the hair care sector in 2009); and Dial Anti-Ox body wash with cranberries and anti-oxidant pearls (which Henkel claims was the most successful body wash launch in the U.S).
In the Skin Care business, the introduction of Diadermine’s Dr. Caspari Method Dermo-Ident treatment contributed to the brand’s growth in the anti-aging segment. The Chinese children’s skin care series Haiermian exhibited double-digit percentage sales growth.
Henkel notes that its core markets in Western Europe and North America experienced a decline overall in the year, particularly with respect to retail hair cosmetics. Like other beauty companies, however, due to restructuring, Henkel succeeded in generating disproportionate growth and in achieving significant market share increases. The company substantially expanded its already strong market positions in Western Europe on the back of positive developments in hair cosmetics and body care. In North America, it improved its position in the styling and body care segments.
The markets in Eastern Europe, the Africa/Middle East region and Asia-Pacific continued to exhibit above-average growth, aiding disproportionate expansion in these regions, and allowing a significant gain in market share.
Henkel reveled in a healthy start in 2010, as first-quarter sales rose 7.8% to $4.8 billion.
In the second quarter, Cosmetics/Toiletries posted strong organic sales growth of 5% to $1.2 billion, significantly outperforming the relevant markets and continuing the successful trend of recent quarters.
In June, for the second year in a row, U.S. retail giant Walmart selected Henkel to receive the Walmart Sustainability Award.
In August, Bradley A. Casper, president and chief executive officer of Henkel Consumer Goods, Inc., announced he would be leaving the company to pursue other interests and opportunities.
Germany
www.henkel.com
Beauty Sales: $4.3 billion
Corporate Sales: $19 billion
Key Personnel: Kasper Rorsted, chief executive officer; Hans Van Bylen, executive vice president, cosmetics/toiletries; Tina Müller, corporate senior vice president, worldwide hair, face and oral products; Georg Baratta, acting president and CEO of Henkel Consumer Goods.
Major Products: Hair, skin and body products sold under brands including Schwarzkopf, Schwarzkopf Professional, Indola, Diadem, Country Colors, Natural & Easy, got2b, Taft, Dep, L.A. Looks, Zero Frizz, Smooth ’n Shine, Barnängen, Coast, Dial, Tone, Dry Idea, Fa, LaToja, Right Guard, Soft & Dri, Aok, Diadermine,Erboristeria, Denivot, Vademecum.
New Products: Schwarzkopf Essential Color; Syoss professional hair products; Taft Maxx Power Styling Gel; Fa Cream & Oil series; Dial Antioxidant body wash and bar soap; Brillance Intense Couleur.
Comments: Corporate sales fell almost 4% at Henkel last year, but still remained sizable at $19 billion. Cosmetics and toiletries accounted for 22% of sales. By region, Western Europe remained on top, followed closely by what the company terms growth regions (Eastern Europe, Africa/Middle East, Latin America, Asia excluding Japan). Sales dropped a near negligible .2% for Cosmetics & Toiletries, to $4.3 billion.
Skin care accounted for 35% of sales, followed by hair cosmetics and salon products, 32%; body care, 22%; and oral care, 11%. The primary reason for the decline in sales was the hard-hit salon business, as consumers stayed away from hair salons and went the DIY route. Despite the difficulties, Henkel managed to expand share and retain its No. 3 position in the global hair salon market.
Innovative products launched in 2009 included: Schwarzkopf Essential Color, Henkel’s first 100% permanent hair colorant without ammonia and with nature-based ingredients such as lychee and white tea; Syoss, which took off with professional hair care at an affordable price (which Henkel says was Europe’s most successful launch in the hair care sector in 2009); and Dial Anti-Ox body wash with cranberries and anti-oxidant pearls (which Henkel claims was the most successful body wash launch in the U.S).
In the Skin Care business, the introduction of Diadermine’s Dr. Caspari Method Dermo-Ident treatment contributed to the brand’s growth in the anti-aging segment. The Chinese children’s skin care series Haiermian exhibited double-digit percentage sales growth.
Henkel notes that its core markets in Western Europe and North America experienced a decline overall in the year, particularly with respect to retail hair cosmetics. Like other beauty companies, however, due to restructuring, Henkel succeeded in generating disproportionate growth and in achieving significant market share increases. The company substantially expanded its already strong market positions in Western Europe on the back of positive developments in hair cosmetics and body care. In North America, it improved its position in the styling and body care segments.
The markets in Eastern Europe, the Africa/Middle East region and Asia-Pacific continued to exhibit above-average growth, aiding disproportionate expansion in these regions, and allowing a significant gain in market share.
Henkel reveled in a healthy start in 2010, as first-quarter sales rose 7.8% to $4.8 billion.
In the second quarter, Cosmetics/Toiletries posted strong organic sales growth of 5% to $1.2 billion, significantly outperforming the relevant markets and continuing the successful trend of recent quarters.
In June, for the second year in a row, U.S. retail giant Walmart selected Henkel to receive the Walmart Sustainability Award.
In August, Bradley A. Casper, president and chief executive officer of Henkel Consumer Goods, Inc., announced he would be leaving the company to pursue other interests and opportunities.
