10.25.21
Update: Mary Kay ranks at #18 on our latest report Top 20 Global Beauty Companies 2022.
Mary Kay is #18 on this year's list of Top Global Beauty Companies.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Beauty Sales
$2.7 billion
Key Personnel
Richard R. Rogers, executive chairman; David Holl, chairman and chief executive officer; Sheryl Adkins-Green, chief marketing officer; Wendy Wang, president, Asia Pacific region; Tara Eustace, president, European region; Nathan Moore, president, North America region; Jose Smeke, president, Latin American region
Major Products
Skin care, color cosmetics, body care, sun care and fine fragrances marketed under the Mary Kay and TimeWise brand names
New Products
Mary Kay: Mary Kay Hand Sanitizer, Pink Clay Mask, Eye Shadow Quad in Warm Pink, Body Care Set in Sparkling Cherry, Blending Brush; TimeWise Miracle Set 3D, Volu-Firm 5 Product Set, Replenishing Serum C+E
Comments
Despite online sales, direct selling took a major hit, and sales at global direct seller Mary Kay reportedly slid about 7% in 2020, down about $200 million. Just a few years ago, in 2018, the nearly-60-year-old privately owned company was worth $3.25 billion, according to Direct Selling News.
2021 Highlights
In 2021, Mary Kay Inc. says it continued its long commitment to supporting and enriching the lives of women around the globe, even during Covid-19. In recognition of their achievements during this difficult period, they received numerous awards in business, corporate citizenship, and leadership categories from various organizations—ranging from recognition of the brand’s Covid-19 response to kudos for a Mary Kay-produced documentary on the Gulf of Mexico’s preservation efforts.
Just some of the many additional awards that they won include: America’s Best Mid-Sized Employers 2021—Forbes; Team of the Year During Covid-19 (Hand Sanitizer Distribution Team); Company Response of the Year; Best Product to Combat and Reduce the Impact of Covid-19 (Mary Kay Hand Sanitizer); Gold Globee Winner—13th Annual 2021 Golden Bridge Business and Innovation Awards; Gold Globee Winner—6th Annual 2021 American Best in Business Awards; The Best Employer 2021, Mary Kay Poland—The Financial Magazine;
To date, Mary Kay Inc. and The Mary Kay Foundation have given more than $50 million to domestic violence prevention and awareness programs in an effort to end the cycle of abuse. Since its inception in 1996, the Mary Kay Foundation has also invested more than $26 million in the fight against cancer.
In June, as part of the company’s efforts to become more sustainable, they joined the Ellen MacArthur Foundation. Deborah Gibbins, chief operations officer at Mary Kay Inc, commented: “While there have been meaningful initiatives implemented throughout the beauty industry— and within Mary Kay itself—there is still so much work to be done to find long-term solutions to the environmental and socio-economic challenges ahead. That’s why we are so excited to be part of the Ellen MacArthur Foundation to join like-minded organizations in our efforts to ensure sustainable growth for generations to come.”
“Pink Doing Green” is the company’s slogan/promise to create and maintain sustainable business practices, via planting trees, using biodegradable packaging materials, recycling efforts and more. The company has produced a refillable compact for over 30 years.
The company announced the 2021 winners of the Mary Kay Doctoral Dissertation and Doctoral Dissertation Proposal Awards at the Academy of Marketing Science Annual Conference held virtually. For more than 25 years, the global beauty company has awarded these annual grants to provide doctoral candidates in marketing the opportunity to showcase their successfully defended dissertations in front of their peers. Finalists are selected based on their final presentations at the AMS Annual Conference.
Read Next: Amorepacific is #19.
Mary Kay is #18 on this year's list of Top Global Beauty Companies.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Beauty Sales
$2.7 billion
Key Personnel
Richard R. Rogers, executive chairman; David Holl, chairman and chief executive officer; Sheryl Adkins-Green, chief marketing officer; Wendy Wang, president, Asia Pacific region; Tara Eustace, president, European region; Nathan Moore, president, North America region; Jose Smeke, president, Latin American region
Major Products
Skin care, color cosmetics, body care, sun care and fine fragrances marketed under the Mary Kay and TimeWise brand names
New Products
Mary Kay: Mary Kay Hand Sanitizer, Pink Clay Mask, Eye Shadow Quad in Warm Pink, Body Care Set in Sparkling Cherry, Blending Brush; TimeWise Miracle Set 3D, Volu-Firm 5 Product Set, Replenishing Serum C+E
Comments
Despite online sales, direct selling took a major hit, and sales at global direct seller Mary Kay reportedly slid about 7% in 2020, down about $200 million. Just a few years ago, in 2018, the nearly-60-year-old privately owned company was worth $3.25 billion, according to Direct Selling News.
2021 Highlights
In 2021, Mary Kay Inc. says it continued its long commitment to supporting and enriching the lives of women around the globe, even during Covid-19. In recognition of their achievements during this difficult period, they received numerous awards in business, corporate citizenship, and leadership categories from various organizations—ranging from recognition of the brand’s Covid-19 response to kudos for a Mary Kay-produced documentary on the Gulf of Mexico’s preservation efforts.
Just some of the many additional awards that they won include: America’s Best Mid-Sized Employers 2021—Forbes; Team of the Year During Covid-19 (Hand Sanitizer Distribution Team); Company Response of the Year; Best Product to Combat and Reduce the Impact of Covid-19 (Mary Kay Hand Sanitizer); Gold Globee Winner—13th Annual 2021 Golden Bridge Business and Innovation Awards; Gold Globee Winner—6th Annual 2021 American Best in Business Awards; The Best Employer 2021, Mary Kay Poland—The Financial Magazine;
To date, Mary Kay Inc. and The Mary Kay Foundation have given more than $50 million to domestic violence prevention and awareness programs in an effort to end the cycle of abuse. Since its inception in 1996, the Mary Kay Foundation has also invested more than $26 million in the fight against cancer.
In June, as part of the company’s efforts to become more sustainable, they joined the Ellen MacArthur Foundation. Deborah Gibbins, chief operations officer at Mary Kay Inc, commented: “While there have been meaningful initiatives implemented throughout the beauty industry— and within Mary Kay itself—there is still so much work to be done to find long-term solutions to the environmental and socio-economic challenges ahead. That’s why we are so excited to be part of the Ellen MacArthur Foundation to join like-minded organizations in our efforts to ensure sustainable growth for generations to come.”
“Pink Doing Green” is the company’s slogan/promise to create and maintain sustainable business practices, via planting trees, using biodegradable packaging materials, recycling efforts and more. The company has produced a refillable compact for over 30 years.
The company announced the 2021 winners of the Mary Kay Doctoral Dissertation and Doctoral Dissertation Proposal Awards at the Academy of Marketing Science Annual Conference held virtually. For more than 25 years, the global beauty company has awarded these annual grants to provide doctoral candidates in marketing the opportunity to showcase their successfully defended dissertations in front of their peers. Finalists are selected based on their final presentations at the AMS Annual Conference.
Read Next: Amorepacific is #19.
