10.25.21
Update: Revlon ranks at #19 on our latest report Top 20 Global Beauty Companies 2022.
Revlon is #20 on this year's list of Top Global Beauty Companies.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Beauty Sales
$1.9 billion
Key Personnel
Debra G. Perelman, president and CEO; Thomas Cho, chief supply chain officer; Jomo Elg, president, Asia; Ava Huang, general manager, Elizabeth Arden Brand; Tracey Raso, managing director, Revlon Pacific; Heather Wallace, president, Americas; Charles Water, president EMEA
Major Products/Brands
Revlon, Elizabeth Arden, Almay, American Crew, CND, Cutex Care, SinfulColors, Mitchum, Britney Spears Fragrances, Christina Aguilera Fragrances, The Elizabeth Taylor Fragrance Collection, John Varvatos, Allsaints, Juicy Couture, Alfred Sung, Charlie, Crème of Nature, Curve, d:fi, Ed Hardy, Natural Honey, Wildfox, Halston
New Products
Revlon SuperLustrous Glass Shine Lipstick, Elizabeth Arden Hyaluronic Acid Ceramide Capsules, Viva La Juicy Le Bubbly Eau de Parfum, Revlon So Fierce! Big Bad Lash Mascara, Elizabeth Arden Prevage Anti-Aging Serum 2.0., Mitchum Natural Power
Comments
According to Debra Perelman, Revlon’s president and CEO, “2020 was a year like no other,” as the company’s annual report detailed continued revenue slides across most of its business units.
Reported net sales were $1,904.3 million in 2020, compared to $2,419.6 million during the prior year, a decline of 21.3%. According to the company, the lower net sales were driven primarily by the negative impacts associated with the ongoing and prolonged Covid-19 pandemic.
Revlon segment net sales for the full year were $688.4 million, or a 28.2% decrease compared to the previous year. The decline was driven primarily by lower net sales of Revlon color cosmetics and, to a lower extent, lower net sales of Revlon-branded professional hair care products, primarily in international regions, as well as lower net sales of Revlon ColorSilk hair color, primarily in North America. This was partially offset by increased net sales of Revlon-branded beauty tools and Revlon hair care products, primarily in North America.
Elizabeth Arden segment net sales were $463.5 million, a 10.9% decrease. The decline was driven primarily by lower net sales of certain Elizabeth Arden-branded skin care products, as well as color cosmetics, and lower net sales of certain Elizabeth Arden-branded fragrances, due, primarily, to the continuing effects of the Covid-19 pandemic on foot traffic at department stores and other retail outlets, partially offset by higher net sales of Ceramide skin care products and, to a lower extent, by higher net sales of Green Tea fragrances.
Portfolio segment net sales for the year were $401.3 million, a 17.7% decrease. The decline was driven primarily by lower net sales of Almay color cosmetics, American Crew men’s grooming products, CND nail products, primarily in North America, as well as certain local and regional skin care product brands. This decrease was partially offset primarily by higher net sales of Creme of Nature products and of Cutex nail care products, as well as certain other local and regional product brands, primarily in North America.
Fragrance net sales were $351.1 million, a $101.9 million, or 22.5%, decrease, driven primarily by continuing impacts from the Covid-19 pandemic, especially in the prestige channel, resulting in decreased foot traffic and temporary door closures.
On a positive note, the declines across all of the segments were partially offset by approximately 40% higher e-commerce net sales versus the prior year, which represented approximately 16% of full-year 2020 net sales, versus approximately 9% in the prior year.
In November 2020, Revlon successfully satisfied creditors by paying off almost 70% of its outstanding debt. The company avoided entering Chapter 11 bankruptcy after successfully tendering $236 million of bondholders’ notes.
2021 Highlights: In January 2021 Revlon launched So Fierce! Big Bad Mascara with innovative lash tint technology. The creamy formula claims to glide on smoothly and leaves lashes feeling soft and flexible for “around-the-clock drama without clumping, smudging or flaking.”
Also, Elizabeth Arden unveiled Prevage Anti-Aging Serum 2.0, which the brand says helps visibly reverse aging signs and protect against environmental damage for younger-looking skin. The formula’s supercharged antioxidant Idebenone is boosted by 10 ingredients, such as Vitamins C and E, ginger extract, clary sage, peony petal extract, hibiscus seed and more.
In April, Revlon unveiled two new fragrances backed by strong female global brand ambassadors—Reign On, featuring Megan Thee Stallion and One Heart, featuring Sofia Carson. Both fragrances are marketed toward young woman who are “strong and independent.”
In August, Revlon appointed Thomas Cho as chief supply chain officer. In this position, Cho is responsible for Revlon’s end to end global supply chain operations, including supply chain strategy, planning, procurement, manufacturing, engineering, distribution and logistics for the company’s brand portfolio.
Looking Forward: Reported net sales were $497.4 million in the second quarter of 2021, compared to $347.6 million during the prior-year period, an increase of $149.8 million, or 43.1%. As the beauty sector recovered, all segments experienced double-digit net sales growth during the second quarter of 2021 versus the prior-year period.
Revlon is #20 on this year's list of Top Global Beauty Companies.
Below is a look at the company's 2021 highlights, recent acquisitions, best-selling brands, and latest innovations.
Beauty Sales
$1.9 billion
Key Personnel
Debra G. Perelman, president and CEO; Thomas Cho, chief supply chain officer; Jomo Elg, president, Asia; Ava Huang, general manager, Elizabeth Arden Brand; Tracey Raso, managing director, Revlon Pacific; Heather Wallace, president, Americas; Charles Water, president EMEA
Major Products/Brands
Revlon, Elizabeth Arden, Almay, American Crew, CND, Cutex Care, SinfulColors, Mitchum, Britney Spears Fragrances, Christina Aguilera Fragrances, The Elizabeth Taylor Fragrance Collection, John Varvatos, Allsaints, Juicy Couture, Alfred Sung, Charlie, Crème of Nature, Curve, d:fi, Ed Hardy, Natural Honey, Wildfox, Halston
New Products
Revlon SuperLustrous Glass Shine Lipstick, Elizabeth Arden Hyaluronic Acid Ceramide Capsules, Viva La Juicy Le Bubbly Eau de Parfum, Revlon So Fierce! Big Bad Lash Mascara, Elizabeth Arden Prevage Anti-Aging Serum 2.0., Mitchum Natural Power
Comments
According to Debra Perelman, Revlon’s president and CEO, “2020 was a year like no other,” as the company’s annual report detailed continued revenue slides across most of its business units.
Reported net sales were $1,904.3 million in 2020, compared to $2,419.6 million during the prior year, a decline of 21.3%. According to the company, the lower net sales were driven primarily by the negative impacts associated with the ongoing and prolonged Covid-19 pandemic.
Revlon segment net sales for the full year were $688.4 million, or a 28.2% decrease compared to the previous year. The decline was driven primarily by lower net sales of Revlon color cosmetics and, to a lower extent, lower net sales of Revlon-branded professional hair care products, primarily in international regions, as well as lower net sales of Revlon ColorSilk hair color, primarily in North America. This was partially offset by increased net sales of Revlon-branded beauty tools and Revlon hair care products, primarily in North America.
Elizabeth Arden segment net sales were $463.5 million, a 10.9% decrease. The decline was driven primarily by lower net sales of certain Elizabeth Arden-branded skin care products, as well as color cosmetics, and lower net sales of certain Elizabeth Arden-branded fragrances, due, primarily, to the continuing effects of the Covid-19 pandemic on foot traffic at department stores and other retail outlets, partially offset by higher net sales of Ceramide skin care products and, to a lower extent, by higher net sales of Green Tea fragrances.
Portfolio segment net sales for the year were $401.3 million, a 17.7% decrease. The decline was driven primarily by lower net sales of Almay color cosmetics, American Crew men’s grooming products, CND nail products, primarily in North America, as well as certain local and regional skin care product brands. This decrease was partially offset primarily by higher net sales of Creme of Nature products and of Cutex nail care products, as well as certain other local and regional product brands, primarily in North America.
Fragrance net sales were $351.1 million, a $101.9 million, or 22.5%, decrease, driven primarily by continuing impacts from the Covid-19 pandemic, especially in the prestige channel, resulting in decreased foot traffic and temporary door closures.
On a positive note, the declines across all of the segments were partially offset by approximately 40% higher e-commerce net sales versus the prior year, which represented approximately 16% of full-year 2020 net sales, versus approximately 9% in the prior year.
In November 2020, Revlon successfully satisfied creditors by paying off almost 70% of its outstanding debt. The company avoided entering Chapter 11 bankruptcy after successfully tendering $236 million of bondholders’ notes.
2021 Highlights: In January 2021 Revlon launched So Fierce! Big Bad Mascara with innovative lash tint technology. The creamy formula claims to glide on smoothly and leaves lashes feeling soft and flexible for “around-the-clock drama without clumping, smudging or flaking.”
Also, Elizabeth Arden unveiled Prevage Anti-Aging Serum 2.0, which the brand says helps visibly reverse aging signs and protect against environmental damage for younger-looking skin. The formula’s supercharged antioxidant Idebenone is boosted by 10 ingredients, such as Vitamins C and E, ginger extract, clary sage, peony petal extract, hibiscus seed and more.
In April, Revlon unveiled two new fragrances backed by strong female global brand ambassadors—Reign On, featuring Megan Thee Stallion and One Heart, featuring Sofia Carson. Both fragrances are marketed toward young woman who are “strong and independent.”
In August, Revlon appointed Thomas Cho as chief supply chain officer. In this position, Cho is responsible for Revlon’s end to end global supply chain operations, including supply chain strategy, planning, procurement, manufacturing, engineering, distribution and logistics for the company’s brand portfolio.
Looking Forward: Reported net sales were $497.4 million in the second quarter of 2021, compared to $347.6 million during the prior-year period, an increase of $149.8 million, or 43.1%. As the beauty sector recovered, all segments experienced double-digit net sales growth during the second quarter of 2021 versus the prior-year period.
