10.25.23
Mary Kay is #18 on our Top Global Beauty Companies 2023 Report.
Below is a look at the company's 2023 highlights, recent acquisitions, best-selling brands and latest innovations.
Last year, Ryan Rogers, grandson of company founder Mary Kay Ash, was named CEO. He replaced David Holl, who retired after a nearly 30-year career with the company. Holl remains chairman. Richard R. Rogers, Ryan’s father and Mary Kay Ash’s grandson, remains executive chairman. Since 2001 he has served as vice president of The Mary Kay Ash Foundation.
While Mary Kay was built on door-to-door direct sales, it is now focusing on its digital efforts as well. To help its independent beauty consultants, the company has launched digital tools such as award-winning apps with augmented reality.
Mary Kay holds more than 1,600 patents for products, technologies and packaging designs in its global portfolio.
As far as Plastics & Packaging, Mary Kay says it “is committed to decreasing the plastic intensity in its packaging by 30%—and increasing circularity with post-consumer resin (PCR).”
From 2020 - 2022, Mary Kay says it reduced nearly 500,000 lbs. of plastic and approved 16 new sustainable packages for future products. This year, the company completed a full evaluation and categorization of components “to accurately measure plastic intensity in real time with its sales team.
Mary Kay also said it will reduce its impact by sourcing more than 90% of the paper in its packaging from recycled content and/or certified sustainable sources.
Last year, Mary Kay increased its post-consumer paper content in its packaging inserts from 20% to 30%, representing approximately 20,000 lbs. of paper sourced annually. The company also joined the Ellen MacArthur Foundation as part of its commitment to becoming a more sustainable circular business.
In June 2023, Mary Kay, Inc., announced what they said is breakthrough research on a treatment that combats the appearance of facial expression lines, and shared it at the American Academy of Dermatology Association. The new cosmetic formulation offers an alternative to in-office procedures, “providing an efficient and comfortable skincare method with compelling benefits.” Clinical evaluations demonstrated a notable reduction in muscle contractions and visible improvements in forehead and crow’s feet lines and wrinkles compared to the injectable. The formula is “a patented blend of three botanical extracts that mimic the activity of a well-known injectable.”
Mary Kay holds more than 1,600 patents for products, technologies and packaging designs in its global portfolio.
At press time, Mary Kay Inc. was named as the ‘No. 1 Direct Selling brand of Skin Care and Color Cosmetics in the World’ by Euromonitor International.
Read Next: Kosé is #19.
Below is a look at the company's 2023 highlights, recent acquisitions, best-selling brands and latest innovations.
Beauty Sales:
$3.2 billionKey Personnel:
- Ryan Rogers, chief executive officer
- Richard R. Rogers, executive chairman
- Sheryl Adkins-Green, chief experience officer
- Dr. Lucy Gildea, chief innovation officer, Product & Science
- Wendy Wang, president, Asia Pacific region
- Tara Eustace, president, European region
- Deborah Gibbins, chief operating officer
- Dr. James Ebel, vice president of product development & product portfolio strategy
Major Products:
Skincare, color cosmetics, body care, sun care and fine fragrances marketed under the Mary Kay and TimeWise brand names.New Products
- Mary Kay TimeWise Miracle Set
- Mary Kay Oil-Free Eye Makeup Remover
- Special Edition Matte Liquid Lipstick
- Limited Edition Lip & Cheek cream blush
- TimeWise Age Minimize 3D Day Cream
- TimeWise SPF 30 Broad Spectrum Sunscreen
About Mary Kay
Mary Kay Ash founded her dream beauty company in 1963 with one goal: Enriching women’s lives. That dream became a multibillion-dollar company with millions of independent sales force members in more than 35 countries. Now, as the privately owned company celebrates its 60th anniversary this year, it is known for being a leader in R&D skincare innovation.Last year, Ryan Rogers, grandson of company founder Mary Kay Ash, was named CEO. He replaced David Holl, who retired after a nearly 30-year career with the company. Holl remains chairman. Richard R. Rogers, Ryan’s father and Mary Kay Ash’s grandson, remains executive chairman. Since 2001 he has served as vice president of The Mary Kay Ash Foundation.
While Mary Kay was built on door-to-door direct sales, it is now focusing on its digital efforts as well. To help its independent beauty consultants, the company has launched digital tools such as award-winning apps with augmented reality.
Mary Kay holds more than 1,600 patents for products, technologies and packaging designs in its global portfolio.
2022-2023 Highlights
At the end of 2022, Mary Kay released its 2020-2022 Sustainability & Social Impact Report, highlighting the goals the company achieved toward packaging reduction, diversity, conserving natural resources, transparency—and more.As far as Plastics & Packaging, Mary Kay says it “is committed to decreasing the plastic intensity in its packaging by 30%—and increasing circularity with post-consumer resin (PCR).”
From 2020 - 2022, Mary Kay says it reduced nearly 500,000 lbs. of plastic and approved 16 new sustainable packages for future products. This year, the company completed a full evaluation and categorization of components “to accurately measure plastic intensity in real time with its sales team.
Mary Kay also said it will reduce its impact by sourcing more than 90% of the paper in its packaging from recycled content and/or certified sustainable sources.
Last year, Mary Kay increased its post-consumer paper content in its packaging inserts from 20% to 30%, representing approximately 20,000 lbs. of paper sourced annually. The company also joined the Ellen MacArthur Foundation as part of its commitment to becoming a more sustainable circular business.
In June 2023, Mary Kay, Inc., announced what they said is breakthrough research on a treatment that combats the appearance of facial expression lines, and shared it at the American Academy of Dermatology Association. The new cosmetic formulation offers an alternative to in-office procedures, “providing an efficient and comfortable skincare method with compelling benefits.” Clinical evaluations demonstrated a notable reduction in muscle contractions and visible improvements in forehead and crow’s feet lines and wrinkles compared to the injectable. The formula is “a patented blend of three botanical extracts that mimic the activity of a well-known injectable.”
Mary Kay holds more than 1,600 patents for products, technologies and packaging designs in its global portfolio.
At press time, Mary Kay Inc. was named as the ‘No. 1 Direct Selling brand of Skin Care and Color Cosmetics in the World’ by Euromonitor International.
Read Next: Kosé is #19.
