10.17.24
Bath & Body Works is #8 on our Top Global Beauty Companies 2024 Report.
Below is a look at the company's 2023 highlights, recent acquisitions, best-selling brands, and latest innovations.
#8 Bath & Body Works
Reynoldsburg, Ohio
www.bbwinc.com
In 2023, BBW achieved $7 billion in sales within the U.S. and Canada, and $340 million internationally.
As of February 2, 2024, BBW recorded a total of 2,335 store locations, of which 1,850 were in the U.S. and Canada, and 485 were located internationally.
In January 2024, the company reformulated its entire body care product lines to include cleaner formulations. Newly reformulated products include its Moisturizing Body Wash, Ultimate Hydration Body Cream, and more.
Ingredients include shea butter, pro-vitamin B5, coconut oil, and aloe. These formulas are also now free from sulfates, parabens, and artificial dyes.
The company also relaunched its hand soap products with new packaging and cleaner formulations. All hand soaps now come in refillable packaging.
The plastic hand soap bottles (with pump dispensers) are made with at least 50% recycled plastic. BBW’s first-ever hand soap refill is packaged in a recyclable paperboard carton.
BBW has also collaborated with Accenture to modernize, transform, and simplify its core digital and technology platforms. As part of a multi-year program, the company plans to elevate its branding and leverage MarTech, AI, and generative AI to drive growth.
With Accenture, BBW will deliver new types of customer experiences, agility, and performance. The partnership will build a strong digital core of cloud, data, and innovative generative AI solutions. This plan will help BBW accelerate profitable growth by enhancing operations, elevating the brand, and engaging customers through personalized and “seamless” experiences.
Bath & Body Works and Accenture are working to create a digital Fragrance Finder, a generative AI conversational platform to help customers find their ideal fragrance based on personal preference.
Below is a look at the company's 2023 highlights, recent acquisitions, best-selling brands, and latest innovations.
#8 Bath & Body Works
Reynoldsburg, Ohio
www.bbwinc.com
Beauty Sales:
$7.4 billionKey Personnel:
- Gina R. Boswell, CEO
- Eva C. Boratto, CFO
- Tom Mazurek, Chief Supply Chain Officer
- Julie Rosen, President
- Michael Wu
Major Products/Brands:
Bath & Body Works and White Barn brands include fine fragrances, aromatherapy products, body care soaps, lotions, liquid hand soaps, hand sanitizer products, personal care sprays, men’s grooming products, home fragrances, candles, and scent diffusers.New Products:
- Bridgerton Collection
- Crocs Collection
- Stranger Things Candle Collection
- Cucumber Melon fragrance
- Fabric Care Collection
Comments:
Bath and Body Works (BBW) net sales decreased 1.7% to $7.4 billion in the 2023 fiscal year, compared to $7.6 billion for the year prior.In 2023, BBW achieved $7 billion in sales within the U.S. and Canada, and $340 million internationally.
As of February 2, 2024, BBW recorded a total of 2,335 store locations, of which 1,850 were in the U.S. and Canada, and 485 were located internationally.
In January 2024, the company reformulated its entire body care product lines to include cleaner formulations. Newly reformulated products include its Moisturizing Body Wash, Ultimate Hydration Body Cream, and more.
Ingredients include shea butter, pro-vitamin B5, coconut oil, and aloe. These formulas are also now free from sulfates, parabens, and artificial dyes.
The company also relaunched its hand soap products with new packaging and cleaner formulations. All hand soaps now come in refillable packaging.
The plastic hand soap bottles (with pump dispensers) are made with at least 50% recycled plastic. BBW’s first-ever hand soap refill is packaged in a recyclable paperboard carton.
Bath & Body Works and Accenture are working to create a digital Fragrance Finder.
BBW has also collaborated with Accenture to modernize, transform, and simplify its core digital and technology platforms. As part of a multi-year program, the company plans to elevate its branding and leverage MarTech, AI, and generative AI to drive growth.
With Accenture, BBW will deliver new types of customer experiences, agility, and performance. The partnership will build a strong digital core of cloud, data, and innovative generative AI solutions. This plan will help BBW accelerate profitable growth by enhancing operations, elevating the brand, and engaging customers through personalized and “seamless” experiences.
Bath & Body Works and Accenture are working to create a digital Fragrance Finder, a generative AI conversational platform to help customers find their ideal fragrance based on personal preference.
