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A Look at NPD’s Latest Beauty Industry Research with Larissa Jensen
A Look at NPD’s Latest Beauty Industry Research with Larissa Jensen
Even the esteemed beauty advisor at NPD was surprised at some of the first-half findings.
By Jamie Matusow, Editor-in-Chief, Beauty Packaging09.28.22
Beauty Packaging recently touched base with Larissa Jensen, Vice President, Beauty Industry Advisor, The NPD Group, for our exclusive periodic analysis and an update on the Prestige Beauty industry. How is retail faring post-pandemic? Have sales remained consistent category-wise, or have consumers changed their preferences? How are sales being influenced by consumer sentiment and the Lipstick Index?
Are consumers being swayed by sustainable packaging? Jensen says undeniably yes, and speaks about categories that are leading the way—and which packs are making an overall impact.
The greatest unexpected finding in reviewing the stats for NPD’s first-half report? Even Jensen was surprised when she saw how the beauty industry compares with other leading CPG categories.
Watch the interview for a complete update and analysis.
Are consumers being swayed by sustainable packaging? Jensen says undeniably yes, and speaks about categories that are leading the way—and which packs are making an overall impact.
The greatest unexpected finding in reviewing the stats for NPD’s first-half report? Even Jensen was surprised when she saw how the beauty industry compares with other leading CPG categories.
Watch the interview for a complete update and analysis.
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