The rising demand for applicators in the makeup industry in the last 10 years was at the origin of the creation of the Albéa Tips Studio in 2014. Since then, the studio, a global expertise center for fiber or plastic brushes and applicators, from mascara, brow product, eyeliner, lip gloss to skincare applicators, offers international brands custom development combined with short lead times. This center brings together the group’s expertise in the areas of innovation, development and production of applicators. It also features a comprehensive library of fiber and plastic brushes as well as rapid prototyping capabilities and a makeup test laboratory to evaluate the trio formed by applicator, wiper and formula.