The Beauty industry has been on a remarkable growth curve for the past few years with double-digit sales the norm—especially in the prestige market.

What consumer preferences led to this unmatched CPG growth phenomenon? What are the expectations for 2024? 
 
Larissa Jensen, Beauty Industry Advisor, Circana, talks with Beauty Packaging’s Jamie Matusow about how consumers’ urge for escapism and fun is driving sales, from makeup to skincare to haircare—across mass, prestige, masstige and premium.

She explains the roles of daily usage & replenishment, why retail still dominates sales, how masstige growth is taking off, why we will see prestige continue to grow—and which categories are reaping the greatest results from sustainable packaging.