Do's and Don'ts When Submitting Editorial Content
Beauty Packaging welcomes all content pertaining to any aspect of the beauty packaging industry. Market segments we cover include skin care, color cosmetics, sampling, hair care and fragrance—and packaging components such as labels, tubes, cartons, applicators and dispensers. Here are some pointers to consider:
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Article length: Minimum of 2000 words, not including byline.
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Acronyms: Spell out the first usage of an acronym, and place the acronym in parentheses after it.
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Clearances: It is the author's responsibility to make sure that content submitted to Beauty Packaging have been cleared by all third parties. For example, if content was originally presented at a conference, it is the author's responsibility to make sure the conference organizers have approved the content's publication in the magazine.
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Editing: All accepted content is subject to copy editing, and the contributor will have an opportunity to examine the edited version before publication.
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Electronic Submissions: Send a Word document by e-mail to Jamie Matusow, editor, or mail it on a thumb drive to Jamie Matusow, Beauty Packaging, 25 Philips Pkwy, Ste. 200, Montvale, NJ 07645. Attach extension names to files: ".doc" for Word documents, ".xls" for Excel sheets, ".ind" for Indesign files.
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Exclusivity: Content reviewed with the understanding that they have not been published previously and are not under consideration for publication elsewhere, including the Internet.
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Illustrations: Photographs, line drawings, and other illustrations may be in color or black and white and should be referred to in the text in sequence: Figure 1, Figure 2, etc. Electronic images should be 300 DPI, in one of the following formats: TIFF, JPEG, EPS. Colors should be set to CMYK.
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Shameless Self-Promotion: Avoid this like the plague, as it's the easiest way to get your manuscript tossed in the trash. If you work for a contract service provider, the only time your company's name should appear in the article is in your byline. For this reason, most case studies offered by contract service providers (and their PR firms) tend to go unpublished by Happi.
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Things To Avoid: The second easiest way to get your manuscript tossed is to use the following cliché phrases: "Win-win relationship," "Communication is key," and "Isn't that what outsourcing's all about?"
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Make sure you have something substantive to add to the ongoing conversation about contract services and outsourcing in the Beauty Packaging industry.