10.17.24
Mary Kay is #18 on our Top Global Beauty Companies 2024 Report.
Below is a look at the company's 2023 highlights, recent acquisitions, best-selling brands, and latest innovations.
#18 Mary Kay, Inc.
Addison, TX
www.marykay.com
The company was founded by Mary Kay Ash in 1963. Richard Rogers, Ash’s son, is the current chairman, and Ryan Rogers, Ash’s grandson, was named CEO in 2022.
In 2024, the privately owned multi-level marketing company issued a sustainability report, which it says “underscores the company’s commitment to creating and nurturing a business model that enriches women’s lives and supports communities while protecting our planet.”
Deborah Gibbins, Chief Operating Officer at Mary Kay, said, “Sustainability has deep roots in the Mary Kay story. We like to say we did it before it was ‘cool.’ Our iconic founder, Mary Kay Ash, was passionate about not only changing the world, but protecting it. I’m proud of the work we’ve accomplished this year—and every year—in realizing her dream. I think she would be proud, too.”
The report covers Water Stewardship, which the company has been supporting with The Nature Conservancy for over 36 years, and which aims to protect reefs; Resource Conservation, through a 16-year partnership with the Arbor Day Foundation; Mary Kay has planted over 1.4 million trees in reforestation projects across nine countries; Sustainable Sourcing, focused on the Global Shea Alliance to promote the economic well-being of the 16 million women Shea collectors in West Africa; Economic Sustainability; Advocacy for Gender Equality in AI, and more.
Always encouraging and supporting women, the company’s “Pink Changing Lives” program, has donated over $18 million to initiatives enriching women’s lives worldwide since 2008. As part of a commitment to develop the next generation of women STEM leaders, Mary Kay has awarded 29 grants totaling nearly $195,000 since 2020.
In 2023, Mary Kay Waterproof Eyeliner in Black was named the Best Black Eyeliner Pencil by Allure.
Just this past August, Mary Kay was named the No. 1 direct-selling brand of skincare and color cosmetics globally for the second year in a row, by Euromonitor International.
In addition to this global honor, Mary Kay was named the No. 1 brand of Facial Makeup and Lip Products in Latin America, the No. 1 Color Cosmetic Brand and direct-selling brand of Beauty and Personal Care Products in Mexico, and the No. 1 Skincare brand in Kazakhstan.
Deborah Gibbins, Chief Operating Officer at Mary Kay, noted at the time: “Through the Women’s Entrepreneurship Accelerator, we have created a robust platform that not only supports but celebrates the entrepreneurial spirit of women globally. Our goal is to empower five million women by 2030, and we’re well on our way. We’ve engaged over 600,000 women in our programs and activities so far, and 2024 will prove to be another historic year.”
Below is a look at the company's 2023 highlights, recent acquisitions, best-selling brands, and latest innovations.
#18 Mary Kay, Inc.
Addison, TX
www.marykay.com
Beauty sales:
$3 BillionKey Personnel:
- Richard R. Rogers, Executive Chairman
- Ryan Rogers, CEO
- Deborah Gibbins; Chief Operating Officer
- Sheryl Adkins-Green, Chief Marketing Officer
- Lucy Gildea PhD, Senior Vice President/Chief Scientific Officer
- Nathan Moore, President, North America
Major Products/Brands:
Color Cosmetics, Fragrance, Skincare, and Sun Care marketed under the Mary Kay and Timewise brands.New Products:
- Mary Kay Botanical Effects
- Mary Kay Hydrating Cleanser
- Timewise Antioxidant Moisturizer
- Mary Kay TimeWise Miracle Set 3D
- White Tea & Citrus Satin Body Whipped Shea Créme
Comments:
The Mary Kay company turns 61 this year. The family-owned and family-led company, now has nearly 4,000 employees and millions of Mary Kay Independent Beauty Consultants in more than 35 markets around the globe. Sales at the company peaked at $3 Billion in 2023. With 5,000 employees worldwide, the “revenue per employee ratio” was calculated at $600,000.The company was founded by Mary Kay Ash in 1963. Richard Rogers, Ash’s son, is the current chairman, and Ryan Rogers, Ash’s grandson, was named CEO in 2022.
In 2024, the privately owned multi-level marketing company issued a sustainability report, which it says “underscores the company’s commitment to creating and nurturing a business model that enriches women’s lives and supports communities while protecting our planet.”
Deborah Gibbins, Chief Operating Officer at Mary Kay, said, “Sustainability has deep roots in the Mary Kay story. We like to say we did it before it was ‘cool.’ Our iconic founder, Mary Kay Ash, was passionate about not only changing the world, but protecting it. I’m proud of the work we’ve accomplished this year—and every year—in realizing her dream. I think she would be proud, too.”
Mary Kay introduced the TimeWise Miracle Set, formulated ‘to support skin’s critical needs during the day and unique function at night.’
The report covers Water Stewardship, which the company has been supporting with The Nature Conservancy for over 36 years, and which aims to protect reefs; Resource Conservation, through a 16-year partnership with the Arbor Day Foundation; Mary Kay has planted over 1.4 million trees in reforestation projects across nine countries; Sustainable Sourcing, focused on the Global Shea Alliance to promote the economic well-being of the 16 million women Shea collectors in West Africa; Economic Sustainability; Advocacy for Gender Equality in AI, and more.
Always encouraging and supporting women, the company’s “Pink Changing Lives” program, has donated over $18 million to initiatives enriching women’s lives worldwide since 2008. As part of a commitment to develop the next generation of women STEM leaders, Mary Kay has awarded 29 grants totaling nearly $195,000 since 2020.
2023/2024 Highlights:
Known for its extensive R&D efforts and ingredient innovations, in September 2023, Mary Kay Inc., revealed what they say is “breakthrough research on a treatment that diminishes the visible effects of pollution and aging on human skin.” The findings, which Mary Kay shared at the first International Societies for Investigative Dermatology (ISID) Meeting, “significantly improved skin firmness and the appearance of fine lines and wrinkles over the course of the study.” The research was published in the International Journal of Cosmetic Science.In 2023, Mary Kay Waterproof Eyeliner in Black was named the Best Black Eyeliner Pencil by Allure.
Just this past August, Mary Kay was named the No. 1 direct-selling brand of skincare and color cosmetics globally for the second year in a row, by Euromonitor International.
In addition to this global honor, Mary Kay was named the No. 1 brand of Facial Makeup and Lip Products in Latin America, the No. 1 Color Cosmetic Brand and direct-selling brand of Beauty and Personal Care Products in Mexico, and the No. 1 Skincare brand in Kazakhstan.
Looking Ahead:
In March 2024, Mary Kay celebrated International Women’s Day and Women’s History Month, and released a special report, “Advancing Women’s Entrepreneurship: from Commitment to Action,” that outlines the advances Mary Kay has made since launching its Women’s Entrepreneurship Accelerator in partnership with six United Nations agencies.Deborah Gibbins, Chief Operating Officer at Mary Kay, noted at the time: “Through the Women’s Entrepreneurship Accelerator, we have created a robust platform that not only supports but celebrates the entrepreneurial spirit of women globally. Our goal is to empower five million women by 2030, and we’re well on our way. We’ve engaged over 600,000 women in our programs and activities so far, and 2024 will prove to be another historic year.”
