Packaging for cosmetics, personal care and fragrance drew many of the top honors at the 2009 Package of the Year Awards dinner, presented by the New Jersey Packaging Executives Club.
Now more than ever, packaging designers are turning to decorative effects to attract consumer attention. From foil to flocking, here are some examples of how to utilize eye-catching techniques to ensure a great first impression.
Driven by a turn in the economy, innovation has taken on new meaning as both brands and suppliers explore new territory on the route to a profitable package. Here, key players share their thoughts on what innovation means to them.