Facing weaker wallets and stronger competition, many brands are luring consumers with decorative and practical packaging extras, from shiny plaques and jangling charms to clever tools�and even, good old-fashioned money.
Contract packaging takes on a variety of definitions, but one thing is agreed upon: As brands look to streamline their operations, suppliers that offer a diverse set of capabilities repeatedly sign on the dotted line.
From a humble start, airless packaging continues to grow, mature and thrive. And with so many suppliers eager to accommodate demand, a mark of certification may be just around the corner.
The first packaging update in 10 years supports the cosmetics brand�s drive toward continued global success. Here�s a look at the process and thinking that led to today�s contemporary design.